At Silicon Valley Research Group, we employ custom leading edge technology and proprietary analysis techniques to provide the critical insights and strategic recommendations that give our clients a genuine competitive advantage for success in today’s challenging environment. These are just some of the marketing research analytical techniques we employ:
- Our Brand Audit helps companies track and evaluate how effectively they position and deliver their brand strategy across all points of consumer contact. It is an analysis of a brand’s verbal and visual communications and associations, designed to assess the brand’s messaging, perception and loyalty across market segments.
Choice Based Modeling
- Choice models are able to predict with great accuracy how individuals would react in a particular situation by attempting to model the decision process of an individual or segment in a particular context. A research technique that reveals the relationship between the probability of choosing an alternative and the attributes or benefits that characterize that alternative. It provides estimates of the utility or value that customers place on different features or benefits of a product. A key output of Choice Based Modeling is a simulator that predicts market share changes by adjust the available brands, prices and feature sets.
Competitive Profiling & Benchmarking
- Competitive profiling is an assessment of the strengths and weaknesses of current and potential competitors. Our analysis provides a systematic program both an offensive and defensive strategic context through which to identify opportunities and threats. We also offer benchmarking models as a control source against which you can constantly compare your brands to the competition to create a base line of comparable performance.
Conjoint or Trade-Off Analysis
- A multivariate analysis is a multivariate statistical technique used to quantify how people value different features that make up an individual product or service. Research participants trade differing product attributes against each other to establish brand preference and the relative importance of product attributes. Based on utility theory and consumer rationality.
Customer Satisfaction Measurement
- Customer satisfaction is a measure customer attitudes of how products and services supplied by a company meet or surpass customer expectation. Customer satisfaction is defined as "the number of customers, or percentage of total customers, whose reported experience with a firm, its products, or its services (ratings) exceeds specified satisfaction goals."
- Customer profiling is based on building common definitions that groups of people will fit into. These are based upon age, race, income, housing choices, household structure and more.
Market Exploration & Landscaping
- Market exploration is intended to identify viable new sales and marketing concepts, new products and new services, through a deep analysis of the business environment. All critical business players are surveyed including customers, suppliers, partners, and subject experts or luminaries.
Marketing Material Penetration and Effectiveness Testing
- Effective marketing campaigns are the heart of successful companies. Whether the campaigns are internal or external, productive campaigns generate and circulate the lifeblood of business – traffic and revenue. We measure and determine the extent to which a specific advertisement or advertising campaign meets the goals and objectives of the campaign.
Market Sizing & Market Share Sizing
- The size of a market and the share of this market held by a business and their competitors are key to assessing the competitive environment and planning products and marketing initiatives. We can help determine the market share of a brand or product relative to competitive products in the same product category. Brand shares can be expressed in terms of the sales value or the volume of units sold as well as mind and consideration share.
- The process of dividing a total market into sub-groups who exhibit differing characteristics. A segmentation model is a physical tool that provides critical insights about customer differences and ways those differences effect business strategies and tactics. Segmentation can be a priori (unempirical) or post hoc (empirical) based on any significant customer attribute such as benefits sought, geographic location or demographic profile as well as many other characteristics.
- TURF stands for Total Unduplicated Reach and Frequency. This technique is used to find the optimal choices that give you the maximum unduplicated coverage for your product or advertisement. TURF analysis could help determine the maximize the number of people who would be exposed to an advertisement per unit of cost.