Innovation research insights from Leonardo Da Vinci

    Your price elasticity curve-leaving money on the table in 2024?

    Peanut allergies, Super Bowl Ads and your 2024 go-to-market strategy!

    Strategies for strengthening brand performance in 2024

    The first ever data analytics project and insights for today

    “In God We Trust, ALL OTHERS BRING DATA”

    Enterprise AI Adoption Expectations for 2024

    Innovation Research Framework for 2024

    Maximizing Market Research ROI Pt.2-The HBU Principle

    Maximizing Your Investments From Competitive Intelligence Research

    Brand Singularity

    Best Practices for Data-Driven Executive Decision Making

    There will be churn!

    Aspirational Marketing Battle Card for 2023 CXO Customer Conversations

    Aspirational Marketing Part 2: Aspirational Selling

    FutureScape 2023-Early Research Insights from Technology Executive Opinion Interviews

    Social Influence in Decision Making-One Powerful Question Every Market Researcher MUST Ask!

    Brand Singularity

    Your Pricing Strategy and the Inflation Factor

    It’s morning at Silicon Valley Research Group!

    Your Brand Health Check for 2022

    Success with Executive Opinion Interviews

    Postcard from the Qualitative Edge:  3 Customer Experience Essentials for Business Apps

    Applying Segmentation to Technology Companies

    Beyond the Spreadsheet: The Qualitative Edge 2

    Unsegmented?

    B2B Technology Audience Segmentation- The Road to Segmentation Part 2

    Big Data vs Big Insights: New Thinking Needed.

    Software Pricing Strategy Part II

    Software Pricing Strategy Part I

    A New Year Marketing Strategy and Business Success Message

    And Now We've Got MarketBuilder™ at Silicon Valley Research

    PLATFORM ADOPTION: HOW DECISIONS ARE MADE

    Silicon Valley Research Group Salutes ACG GROW! Awards Recipients.

    Two Minute Market Research Manager Video Series

    Retiring AIDA: A New Model for the Buyer's Social Journey, Part I

    How AI Is Changing The Way We Uncover Customer Insights Pt. 1

    The Venture Market and Six Points of Risk

    The Venture Captial Market and 6 Points of Risk

    New technologies and Customer Anthropology

    Silicon Valley Group to Explore Business Strategies for Future

    How Not to Service Your Customer - Where salesforce.com is Broken!

    Bay Area Research: The Purple Cow Has Left the Building - Part 2

    Pew Market Research: Pendulum Swings to Smartphones

    Part Two: A New Year Marketing Strategy and Business Success Message

    The Buyer's Journey Part 2: When There Is No "Buy"

    Avoiding NetFlix Moments: Customer Insight BEFORE you act!

    Facebook and Instagram: The Heat Is On

    Customer Dynamics and the Success of Apple's Retail Stores

    Market Research: Seven "Mini Pivots" Start-Ups and VCs Miss

    5 Steps to Success with Social Media Data Analysis

    New iPad: Customer Insight from Small Business Owners

    How AI Is Changing The Way We Uncover Customer Insights Pt. 2

    How to Price your Product in a Competitive Market

    Big Data vs. Big Insights: What to do with the Data.

    Testing Concept: Market Simulation to Achieve Product Success

    How to Maximize Your (B2B) Research Investment

    Bay Area Research Blog: The Purple Cow has left the building

    “Microsoft Hits Back as Google Muscles In,” Analysis of a Wall Street Journal Article

    7 Ways to Customize Your Segmentation Strategy

    Introducing a Brand-Building Tool called MarketBuilder

    The Buyer's Journey 3: Feelings...Nothing More Than Feelings

    Brands Are Like Faberge Eggs

    Social Media Data Analysis, 5 Steps to Success

    3 Quick Tips for Effective Product Pricing

    Google, Nest and the internet of "EVERYTHING"!

    How to Create Your “Pull” Marketing Strategy

    Technology Market Research: The Importance of Domain Expertise

    7 Step Message Effectiveness Testing Framework: Part I

    How Anthropological Observation Guides Strategic Planning.

    What Drives His Dives: Three Reasons James Cameron Succeeds

    Technology Market Validation Case Study: New Product Testing with Market Research

    Social Sentiment Analysis Research: Social Media Brand Tracking

    The consumerization of Big Data

    Social Media Brand Tracking

    “The Consumer is Changing Us”-Three Game Changing Disciplines every Marketer MUST Embrace

    New iPad: Five Reasons Apple Always Gets it Right

    The "More Pull" Marketing Strategy

    Big Data & Small Data

    Make Your Next Focus Group An "Unfocus Group"

    Does Google value beat Microsoft Office?

    Customer Insights: The Phone Itch Cycle

    Most Relaxing Tune Ever? Science Trumps Market Research

    New Report Released Upcoming Holiday Spending Trend (“What Consumers Most Wish to See Under the Tree”)

    Tendency to Quantify Qualitative Data

    Market Research 101: Who's Taking Your Online Survey?

    The Blue Moon Orange and Your Marketing Message

    The Road to Segmentation Part 2-Appying Segmentation to Technology Companies

    Special Announcement: Silicon Valley Research Group December Wine&Tell Events

    Reflecting on Net Neutrality

    MARKET RESEARCH, THE CLOUD & NEW SOFTWARE DISTRIBUTION MODELS

    Brand name research: what's in a name?

    The End Of Net Neutrality is the End of Innovation

    The Qualitative Edge & the Power of Psychometrics

    Wall Street Loves Great Product Design!

    Maximizing Market Research ROI - Why Companies Don't Invest in Research

    Thanks To All Participants

    7 Ways to Customize Your Segmentation Strategy

    The Agile Customer Manifesto-Five Musts for your Customer Input Model

    The Inner Game of Market Research

    Big-Data, Big Problem?

    Sales Battle Cards

    Market Research and Digital Campaign ROI

    Nationwide Super Bowl Ad-Brilliant strategy or marketing blunder?

    The Road to Segmentation is Paved with Good Intentions

    5 Reasons Your Research Company Needs Domain Expertise

    Customer Experience & Business Value

    Seasons Greetings From Silicon Valley Research Group

    How to Price a Product in a Competitive Market

    Venture Capital and Venture Failure: Why do Certain VC Startups Fail?

    The Qualitative Edge

    Understanding Software Pricing Strategy

    Becoming a Customer Intelligent Enterprise (CIE)

    Marketing Research: The 10 Most Common Mistakes Users Make

    The End of Net Neutrality is the End of Innovation

    7 things HubSpot, Salesforce, Eloqua and Marketo get wrong!

    Two Minute Market Research Manager "Tablet vs. PC" Study

    Continued EQUS Investigations Uncover Voice of Enterprise Customer During this Economic Downturn

    In God We Trust. All Others Bring Data.

    5 Tips for Market Segmentation Research

    Using Market Research to Success Test Your Next Product Idea

    The Qualitative Edge Part 3: Innovating at the Edge of Customer Experience

    Don’t Let Your Survey Taint Your Brand

    Creating the Optimal Sales Message

    Connecting Social Data to Primary Market Research

    Shopping Cart Voyeur

    Characteristic #1 of a Customer Intelligent Enterprise: Invest in the Voice of the Customer

    Quicker, Deeper, Cheaper: Asynchronous Online Focus Groups

    What's in a Name?

    The “Pull” Marketing Strategy

    Facebook's IPO and the Market Research Effects