The Top Three Software Pricing Strategies
With the recent shift to value-based pricing models and digital distribution,...
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Pricing is a key component of your marketing mix. After all the resources your team has exhausted researching and developing...
In this increasingly data-driven world it is becoming more important for businesses to be customer intelligent in order to...
Did you ever watch The Price Is Right? Sometimes product pricing can feel just like being on the game show. When you launch...
With the recent ruling by Congress which will allow Internet Service Providers (ISPs) to sell customers’ browsing...
Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a surprise....
Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...
