A New Year Marketing Strategy and Business Success Message
I would like to take this opportunity to wish all of you a happy and prosperous 2012. As I was sitting at my desk earlier this week doing the thinking required to plan for this coming year, I recieved this message from noted business development guru Jay Abraham. His physolophy for business success as he described it struck me as highly effective, and I wanted to take this opportunity to share it with you in two parts. Today, the message is Focus and tenacity. I'll share the rest in my blog post on Monday. Happy New Year!
My Wish For You: Never Give In, Never Give Up!
By Jay Abraham
So, ok... 2012 is here. What--if anything, are you... will you be doing
differently this year (than last year), to propel your business to more
success, achievement and greatness?
If you have a great answer, then--stop reading. If NOT, here are some
thoughts to---maybe inspire you to seek more breakthrough thinking in
the areas of marketing, strategy, innovation and self-management.
Winston Churchill is famed for delivering the shortest commencement
speech ever recorded in college history:
"Never give in. Never, never, never--in nothing great or small, large or
petty--never give in, except to convictions of honor and good sense.
Never yield to force. Never yield to the apparently overwhelming might
of the enemy. "
What's the implication? Well (I think) there are many. If you're small
and struggling---take a deep breath, draw in your second wind, dust
yourself off and jump back into the ring -but fighting not against mere
competition.
Rather, fight against mediocrity and commoditization--by making yourself
and your business unique, desirable, valuable--far more valuable than
your competition can possibly equal.
How? Don't allow us to be mere intellectual entertainment. Make my
resources your propellant towards greater achievement.
Focus on your marketplace, not on your own self interests.
In everything you do online or off--sell leadership. Demonstrate to
people that you feel their pain or hopes or dreams or fears or needs.
Don't patronize or pander. Definitely don't self-serve! Provide people
with ideas, advice information that have (and hold) true value or
entertainment or purpose for THEM--not you.
Make your market, your client, your prospect, your recipient of whatever
communication you're sending--make THEM the center of attention. It's not
about you. It's all about them.
This may sound awkward--but--most people fall in love with their product,
service, company or industry. Try--instead--falling in love with the
people you serve, the people you're communicating and connecting with.
Show people that THEY matter. Their lives, their interests and their
situation truly matters to you and your business.
In life and in business, we are rewarded in direct proportion to the
value, contribution and benefit we bring to others. Conduct a quick
reality check. Do you bring meaningful value to others--in what your
business does, certainly.
But do your communications, conversations, interactions, all bring
people value?
Are they (and you) authentic, purposeful? Remember that the entire
concept of value, benefit and contribution are all--totally subjective.
What YOU think may be appealing, exciting, worthwhile--your market may
find worthless. So let THEM always decide with their response, their
sharing, their positive--or negative feedback.
Always stop and ask yourself, your team, your marketing--do they and what
you are doing and saying-- really add value?
On Monday January 9th: Bringing the Business Success Message Home.