Silicon Valley Research Group

is the premier global firm for technology market research and strategy development.

 

Founded in 1996, with offices in Silicon Valley, Seattle and New York, our specialty is helping our clients

create and implement

bold business strategies to

achieve breakthroughs in

competitive market success.

 

Our Core Values

We believe, above all, in total commitment to our clients, their projects and the

delivery of superior,

timely output on every

project we undertake.

 

We are committed

to constantly

improving and innovating our processes and methodologies.

Every client project is

an opportunity to

surpass ourselves.

 

We are thankful for the

opportunity to demonstrate our talents and abilities

and make such a

vital contribution

to the businesses

we engage with and

the communities we live in.

 

Contact:

Email:

insights@siliconvalleyrg.com

Phone:

(408) 920-0361

More Info:

www.siliconvalleyrg.com

Our Customer Anthropology Lab is designed to give you an intense understanding of your customer’s dynamics and psychology. We use a combination of deep interview techniques and on site observation to give you a detailed view of the customer’s interaction with, and understanding of, your and your competitor’s products. This Lab will map critical purchase decision and product interaction issues as they are today, and will highlight where your customers expect you and your product to be tomorrow.

Problem Definition

· Need to understand how customers engage with your product to solve their problems

· Desire insight on how customers interact with your competitor’s products

· Want to define critical product interaction issues through observation at the customers location

 

Outcomes & Solutions

· Map the customer’s decision and product use dynamics and the psychology behind them

· Receive competitive threat insights from customer’s interactions with your and your competitor’s offerings

 

Benefits

· Preemptive assessment of developing but unseen problems and customer concerns

· Analysis of onsite use of competing products

· Create training and review tool for your product management teams

· Uncover “white space” and unarticulated needs for product development and marketing execution

To truly understand your customer,

you must observe them where it matters most: in their natural habitat.

CUSTOMER ANTROPOLOGY LAB

BUSINESS ACCELERATOR SERIES:

Execution Process & Collaboration

· Design, planning, project management and execution

· Data collection, analysis and data mining

· Respondent/participant recruiting costs and incentives

· Development of strategic and tactical recommendations

· Online real-time project review dashboard

 

Upon Project Completion You Will Receive:

· Actionable, business accelerating Strategy Map

· Sales and marketing team Battle-Cards

· Interactive strategy development Workshop at customer location

· PowerPoint-based report and presentation

· Investor-ready “one minute” written Executive Brief

 

Timing

· All deliverables in 4-6 weeks