At Silicon Valley Research Group, we employ custom leading edge technology and proprietary analysis techniques to provide the critical insights and strategic recommendations that give our clients a genuine competitive advantage for success in today’s challenging environment. These are just some of the marketing research data collection methodologies we employ:
- An online discussion in which participants post comments to the moderator or other participants occurring over an extended time frame. Similar visually to a bulletin board, in this technique has respondents record their responses on their own time; the responses are not prompted by a direct question or event.
Ethnography / Site Visits
- Used to gain the deepest possible insights about respondents by stepping into their shoes through enthroghics in-home or on-site in the customers’ own environments. An interviewer accompanies a consenting respondent as they utilize and/or shop for a product or service in order to learn deeply what drives need and usage and help uncover any un-realized issues or difficulties customer face.
- These tools allow companies and organizations complete the feedback loop with their customers, members, employees, partners and the community. Our dashboards provide a constant and real-time feedback source that can gather specific quantitative data as well as general and qualitative feedback.
- A research practice for qualitative data that involves a small group of people that share a common set characteristics and participate in a discussion of led by a moderator. We offer the widest variety of focus groups, including: in person groups such as observational (one-way mirror) focus groups or interactive roundtables, online focus groups, and telephone focus groups.
Surveys: Email, Web, Mail, Pop-Up, Mobile
- A quantitative research method that has respondents complete questionnaires, often used as the basis for statistical analysis. We offer the widest variety of survey distribution and data collection, including: email, web, mail, pop-up, mobile, and may more.
- A qualitative research technique, one-on-one interviews that probe and elicit detailed answers to questions, often using nondirective techniques to uncover hidden motivations. Generally lasting 30-60 minutes, these can be performed in-person, over telephone or online.
- Occurs when potential customers are approached in public areas about taking a survey. These studies can be performed as mall intercepts, convention intercepts, conference intercepts, or as door-to-door surveys.
- The analysis of research that had been published at an earlier time that can be applied to a study in progress. Data that was collected previously and not for the particular study at hand.
- The process of having performing market research while disguised as a customer. Secret shopping can be performed by professional market researchers or by trained consumers and be used to gauge competitors as well as to evaluate your own business operation.
- An environment where users are studied interacting with product for the sake of evaluating the system's usability.