Data Collection

Data Collection at Silicon Valley Research Group

At Silicon Valley Research Group, we employ custom leading edge technology and proprietary analysis techniques to provide the critical insights and strategic recommendations that give our clients a genuine competitive advantage for success in today’s challenging environment. These are just some of the marketing research data collection methodologies we employ:

Asynchronous Dialogues

  • An online discussion in which participants post comments to the moderator or other participants occurring over an extended time frame. Similar visually to a bulletin board, in this technique has respondents record their responses on their own time; the responses are not prompted by a direct question or event.

Ethnography / Site Visits

  • Used to gain the deepest possible insights about respondents by stepping into their shoes through enthroghics in-home or on-site in the customers’ own environments. An interviewer accompanies a consenting respondent as they utilize and/or shop for a product or service in order to learn deeply what drives need and usage and help uncover any un-realized issues or difficulties customer face.

Feedback Dashboards

  • These tools allow companies and organizations complete the feedback loop with their customers, members, employees, partners and the community. Our dashboards provide a constant and real-time feedback source that can gather specific quantitative data as well as general and qualitative feedback.

Focus Groups

  • A research practice for qualitative data that involves a small group of people that share a common set characteristics and participate in a discussion of led by a moderator. We offer the widest variety of focus groups, including: in person groups such as observational (one-way mirror) focus groups or interactive roundtables, online focus groups, and telephone focus groups.

Surveys: Email, Web, Mail, Pop-Up, Mobile

  • A quantitative research method that has respondents complete questionnaires, often used as the basis for statistical analysis. We offer the widest variety of survey distribution and data collection, including: email, web, mail, pop-up, mobile, and may more.

Data Collection image Silicon Valley Research GroupIn-Depth Interviews

  • A qualitative research technique, one-on-one interviews that probe and elicit detailed answers to questions, often using nondirective techniques to uncover hidden motivations. Generally lasting 30-60 minutes, these can be performed in-person, over telephone or online.


  • Occurs when potential customers are approached in public areas about taking a survey. These studies can be performed as mall intercepts, convention intercepts, conference intercepts, or as door-to-door surveys.

Secondary Research

  • The analysis of research that had been published at an earlier time that can be applied to a study in progress. Data that was collected previously and not for the particular study at hand.

Secret Shopping

  • The process of having performing market research while disguised as a customer. Secret shopping can be performed by professional market researchers or by trained consumers and be used to gauge competitors as well as to evaluate your own business operation.

Usability Labs

  • An environment where users are studied interacting with product for the sake of evaluating the system's usability.

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