Report release date: December 19th, 2011

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Through in-depth observational interviews, focusing on the exploding youth usage of tablets, Silicon Valley Research Group has learned key insights in four topic areas:

1.            How behavioral trends have shifted and splintered between tablets and PCs

2.            Why tablets are chosen over PCs for certain behaviors, and not others

3.            What new behaviors have arisen for tablets that never existed as PC behaviors

4.            Why certain competitive features of tablets are important in which device to purchase