Silicon Valley Research Group

is the premier global firm for technology market research and strategy development.

 

Founded in 1996, with offices in Silicon Valley, Seattle and New York, our specialty is helping our clients

create and implement

bold business strategies to

achieve breakthroughs in

competitive market success.

 

Our Core Values

We believe, above all, in total commitment to our clients, their projects and the

delivery of superior,

timely output on every

project we undertake.

 

We are committed

to constantly

improving and innovating our processes and methodologies.

Every client project is

an opportunity to

surpass ourselves.

 

We are thankful for the

opportunity to demonstrate our talents and abilities

and make such a

vital contribution

to the businesses

we engage with and

the communities we live in.

 

Contact:

Email:

insights@siliconvalleyrg.com

Phone:

(408) 920-0361

More Info:

www.siliconvalleyrg.com

Most newly introduced products or services fail to

meet sales expectations.

 

Understanding the consumer decision making forces at play will lead to

improved product performance.

Problem Definition

· Products, services or line extensions are underperforming or not meeting expectations

· Lacking understanding of customers decision making process and “call to action” triggers

· More insight into customer preferences, likes and dislikes needed

 

Outcomes & Solutions

· Compelling and restraining forces impacting performance are elicited and mapped

· Customer acceptance triggers identified

· Barriers to customer call-to-action identified

· We provide recommended action plan and time lines for impact

Execution Process & Collaboration

· Design, planning, project management and execution

· Data collection, analysis and data mining

· Respondent/participant recruiting costs and incentives

· Development of strategic and tactical recommendations

· Online real-time project review dashboard

 

Upon Project Completion You Will Receive:

· Actionable, business accelerating Strategy Map

· Sales and marketing team Battle-Cards

· Interactive strategy development Workshop at customer location

· PowerPoint-based report and presentation

· Investor-ready “one minute” written Executive Brief

 

Timing

· All deliverables in 4-6 weeks

Our Product Analysis Scorecard offers an evaluation and action plan for “moving the needles” on products, line extensions or services that are underperforming or could use a boost in performance. Using innovative techniques, including force field analysis, the positive and negative forces impacting the purchase decision making process are obtained and mapped with accompanying action plans and recommendations for improving performance.

PRODUCT ANALYSIS SCORECARD

BUSINESS ACCELERATOR SERIES: