Happy New Year and all the best for 2022! I wanted to kick-off this year with the topic of brand science and measuring...
Success with Executive Opinion Interviews
by Alan Nazarelli on Thu, Nov 18, 2021 @ 04:21 PM
Rules for eliciting qualitative feedback from executive decision makers are different than traditional methods used by...
Postcard from the Qualitative Edge: 3 Customer Experience Essentials for Business Apps
by Alan Nazareli on Wed, Oct 27, 2021 @ 04:42 PM
As a follow-up to my eBook the Qualitative Edge that we published this Summer as part of our FireHose™ ePub series, here are...
Applying Segmentation to Technology Companies
by Alan Nazarelli on Sun, Sep 26, 2021 @ 06:43 PM
As a SF Bay Area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
Beyond the Spreadsheet: The Qualitative Edge 2
by Alan Nazarelli on Wed, Jul 07, 2021 @ 04:08 PM
In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...
Unsegmented?
by Alan Nazarelli on Tue, Feb 02, 2021 @ 01:05 PM
While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...
B2B Technology Audience Segmentation- The Road to Segmentation Part 2
by Alan Nazarelli on Sun, Jan 10, 2021 @ 01:21 PM
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
Big Data vs Big Insights: New Thinking Needed.
by Bob Sandler on Fri, Dec 18, 2020 @ 08:12 PM
Software Pricing Strategy Part II
by H. Carpenter on Fri, Dec 18, 2020 @ 04:16 PM
The Top Three Software Pricing Strategies
With the recent shift to value-based pricing models and digital distribution,...
Software Pricing Strategy Part I
by H. Carpenter on Sat, Dec 12, 2020 @ 07:24 PM
Pricing is a key component of your marketing mix. After all the resources your team has exhausted researching and developing...
A New Year Marketing Strategy and Business Success Message
by Alan Nazareli on Wed, Dec 09, 2020 @ 08:43 PM
I would like to take this opportunity to wish all of you a happy and prosperous 2021. As I was sitting at my desk earlier...
And Now We've Got MarketBuilder™ at Silicon Valley Research
by Shawn Fisher on Tue, Dec 08, 2020 @ 08:38 PM
We constantly strive to provide leading edge market research services and methodology to our growing list of technology...
PLATFORM ADOPTION: HOW DECISIONS ARE MADE
by Bob Sandler on Tue, Dec 08, 2020 @ 08:25 PM
Silicon Valley Research Group Salutes ACG GROW! Awards Recipients.
by Alan Nazareli on Sat, Dec 05, 2020 @ 08:36 PM
As a silver sponsor of the Silicon Valley chapter of the Association for Corporate Growth (ACG), we at Silicon Valley...
Two Minute Market Research Manager Video Series
by Alan Nazareli on Wed, Dec 02, 2020 @ 06:56 PM
As a market research technology company principally engaged in serving the needs of the technology community, we are often...
Retiring AIDA: A New Model for the Buyer's Social Journey, Part I
by Alan Nazarelli on Wed, Dec 02, 2020 @ 06:52 PM
Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.
How AI Is Changing The Way We Uncover Customer Insights Pt. 1
by H. Carpenter on Tue, Dec 01, 2020 @ 05:29 PM
In this increasingly data-driven world it is becoming more important for businesses to be customer intelligent in order to...
The Venture Market and Six Points of Risk
by Marc Pitcher on Wed, Nov 18, 2020 @ 08:41 PM
Last Friday I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton...
The Venture Captial Market and 6 Points of Risk
by Alan Nazarelli on Wed, Nov 11, 2020 @ 08:24 PM
Recently I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton School...
New technologies and Customer Anthropology
by Alan Nazarelli on Tue, Nov 10, 2020 @ 08:30 PM