Silicon Valley Research Group

is the premier global firm for technology market research and strategy development.

 

Founded in 1996, with offices in Silicon Valley, Seattle and New York, our specialty is helping our clients

create and implement

bold business strategies to

achieve breakthroughs in

competitive market success.

 

Our Core Values

We believe, above all, in total commitment to our clients, their projects and the

delivery of superior,

timely output on every

project we undertake.

 

We are committed

to constantly

improving and innovating our processes and methodologies.

Every client project is

an opportunity to

surpass ourselves.

 

We are thankful for the

opportunity to demonstrate our talents and abilities

and make such a

vital contribution

to the businesses

we engage with and

the communities we live in.

 

Contact:

Email:

insights@siliconvalleyrg.com

Phone:

(408) 920-0361

More Info:

www.siliconvalleyrg.com

A vast majority of online trial offers are never converted to a sale.

Increasing your trial to conversion rate is the surest path to increasing revenue.

Problem Definition

· Large percentages of trail customers languish in the trail mode

· Trial customers lose interest and do not effectively cross over to adoption

· Need for an improved clientele understanding

· Need for improved sales role understanding

 

 

Outcomes & Solutions

· We provide statistical analysis of trail behavior clusters and “voice-of-customer” exit polling on adopters and non-adopters

· Effectiveness testing of Pitches, offers, value propositions, approaches

· ID fault points in the conversion process with recommendations for effectiveness

· Mapped comparison of existing and ideal process based on customer input

Execution Process & Collaboration

· Design, planning, project management and execution

· Data collection, analysis and data mining

· Respondent/participant recruiting costs and incentives

· Development of strategic and tactical recommendations

· Online real-time project review dashboard

 

 

Upon Project Completion You Will Receive:

· Actionable, business accelerating Strategy Map

· Sales and marketing team Battle-Cards

· Interactive strategy development Workshop at customer location

· PowerPoint-based report and presentation

· Investor-ready “one minute” written Executive Brief

 

 

Timing

· All deliverables in 4-6 weeks

Our Trial to Purchase Accelerator enables high-speed conversion of trial customers and is targeted at the growing number of products sold online through an initial free trial. Clients report large percentages of customers who languish in the trial mode, lose interest and do not effectively cross over to adoption. The Trial to Purchase Accelerator involves statistical analysis of trial behavior clusters and “voice-of-customer” exit polling on adopters and non-adopters.

TRIAL TO PURCHASE ACCELERATOR

BUSINESS ACCELERATOR SERIES: