Mobile application market research can help guide software companies to market success. Here are the key...

    At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...

    B2B IT Sales Battle Cards & Win/Loss Analysis

    by Shawn Fisher on Thu, Aug 02, 2012 @ 09:26 AM

    We recently completed a study for a business-to-business information technology (IT) company; this company believed they...

    Google has been a huge player in the market for many years and has made it clear they want a bigger slice of the pie. ...

    Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a...

    7 Ways to Customize Your Segmentation Strategy

    by Wes Fu on Mon, Jun 25, 2012 @ 03:06 PM

    When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your...