Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a...

    7 Ways to Customize Your Segmentation Strategy

    by Wes Fu on Mon, Jun 25, 2012 @ 03:06 PM

    When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your...

    It’s been an interesting week in technology, and we thought we’d take the time to recap for you a few of the top...

    Facebook and Instagram: The Heat Is On

    by Marc Pitcher on Tue, Apr 10, 2012 @ 08:15 AM

    I think I last heard the once ubiquitous “You’ve Got Mail” voice chime a couple years ago while watching a Tom Hanks/Meg...

    The Venture Market and Six Points of Risk

    by Marc Pitcher on Fri, Feb 24, 2012 @ 02:05 PM

    Last Friday I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton...

    2011 was a challenging year. The global economy, natural disasters, access to capital…all we’re factors that effected...

    On Friday, I shared with you the first part of a message from noted business success guru Jay Abraham. As promised, I...

    At this time of year, in addition to sending good wishes and glad tidings to friends, family and associates alike, we...

    We're pleased to bring you the second in our Two Minute Market Research Manager video series, "Tablet vs. PC", a...

    When it was announced this month that Ron Johnson would be leaving as VP of retail Operations at apple to occupy the CEO...

    With anonymity a major feature of online survey takers, market researchers face an endless quagmire of problems related...

    A critical component of every successful venture is an understanding of customers and what they want from your product....

    The Voice of the Customer can be a key differentiator in today’s hyper-competitive economy. Successful organizations...

    Understanding your customers is a key strategy in preparing your business to not just respond to customer needs, but to...

    The “Pull” Marketing Strategy

    by Marc Pitcher on Mon, Mar 14, 2011 @ 05:10 AM

    How can vendors re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less push”?

    ...