One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...

    The Qualitative Edge

    by Alan Nazarelli on Thu, Nov 01, 2018 @ 09:17 AM

    We live in a quantitative world. Quants rule Wall Street. With Big Data, AI and Machine Learning, corporate decisions are...

    Unsegmented?

    by Alan Nazarelli on Thu, Sep 27, 2018 @ 01:05 PM

    While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...

    In God We Trust. All Others Bring Data.

    by Alan Nazarelli on Wed, Oct 28, 2015 @ 09:00 AM

    The famous words of Edward Deming, the father of the Quality movement of the mid-eighties. Deming was referring to the...

    Shopping Cart Voyeur

    by Alan Nazarelli on Fri, Jun 05, 2015 @ 10:22 AM

    I am a self-confessed shopping cart voyeur! I can’t help it - it’s the researcher/customer anthropologist in me.  

    Market research is often the step child of the marketing process. We frequently encounter companies where it is seldom...

    Mike Malone's opinion piece in the Wall Street Journal makes an interesting compassion between the iWatch and earlier...

    Does Google value beat Microsoft Office?

    by Alan Nazarelli on Thu, Sep 04, 2014 @ 03:38 PM

    According to this Wall Street Journal article (see link below), Google is aggressively targeting Microsoft's enterprise...

    The consumerization of Big Data

    by Alan Nazarelli on Mon, May 12, 2014 @ 07:53 PM

    Yes, you heard that right. COBD. Now that IT has been consumerized, Big Data is next to be consumerized.

    Google's purchase of Nest signifies a major direction in where consumer technologies are headed.

    The conversation around...

    PLATFORM ADOPTION: HOW DECISIONS ARE MADE

    by Bob Sandler on Tue, Nov 12, 2013 @ 02:26 PM

     
    When you are selling a technology product, you are selling a platform. Or at least, the customer views it as a...

    My last blog on this caused a couple of colleagues to question my sanity! (or at least speculation on what I may have...

    Recently I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton...

    How to Maximize Your (B2B) Research Investment

    by Wes Fu on Sun, Jun 09, 2013 @ 02:36 PM