Mobile application market research can help guide software companies to market success. Here are the key...

    A question I often get asked is about the value of technology domain or industry expertise when delivering market...

    Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...

    Google has been a huge player in the market for many years and has made it clear they want a bigger slice of the pie. ...

    7 Ways to Customize Your Segmentation Strategy

    by Wes Fu on Mon, Jun 25, 2012 @ 03:06 PM

    When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your...

    We constantly strive to provide leading edge market research services and methodology to our growing list of technology...

    Much has been made of Facebook’s planned IPO, and many have picked over the carcass that is the filing paperwork,...

    I would like to take this opportunity to wish all of you a happy and prosperous 2012. As I was sitting at my desk...

    At this time of year, in addition to sending good wishes and glad tidings to friends, family and associates alike, we...

    A critical component of every successful venture is an understanding of customers and what they want from your product....

    The Voice of the Customer can be a key differentiator in today’s hyper-competitive economy. Successful organizations...

    The “Pull” Marketing Strategy

    by Marc Pitcher on Mon, Mar 14, 2011 @ 05:10 AM

    How can vendors re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less push”?

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