We decided to make this week's post about executive data driven decision making. Empowering data-driven decision making for our clients is part of our company's core business value. In addition recent executive opinion interviews we are conducting to elicit leadership insights 2024 (to be published this coming December) indicates that data-driven decision making is a key priority for both Chief Revenue Officers and Chief Product Officer for the coming year.
What are some of the best practices we have learned in our 20 years of working with the world's most innovative technology companies? Here are some practices that will get you on your way to ensuring leadership team members are best equipped to make the most effective business decisions for 2024:
In short, executive decision making on important customer-facing strategies and tactics are best facilitated by providing these leaders with access to a complete data set consisting of both internal and external data market intelligence.
Next week's post will be titled Brand Singularity. Quick synopsis: We introduce the concept of "brand singularity" as a best practice for brand and messaging development in an even more fragmented and crowded space for mindshare. Many brands end up creating brand diffusion by attempting to stand for too many attributes. We will share highlights from our brand development research.
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Alan Nazarelli is Founder & CEO of Silicon Valley Research Group. Based in San Jose, CA with offices in Seattle and New York, the company works with the world’s most innovative brands to provide timely and actionable market intelligence and strategic guidance to enable them to make well-informed decisions to positively impact revenues and profits and to achieve their growth targets. Connect with Al on Linked in
Topics: Market Research Best Practice