Maximizing Your Investments From Competitive Intelligence Research
by Alan Nazarelli on Mon, Nov 13, 2023 @ 03:18 PM
Brand Singularity
by Alan Nazarelli on Mon, Nov 06, 2023 @ 01:47 PM
Best Practices for Data-Driven Executive Decision Making
by Alan Nazarelli on Wed, Nov 01, 2023 @ 12:18 PM
There will be churn!
by Alan Nazarelli on Tue, May 30, 2023 @ 07:21 PM
Aspirational Marketing Battle Card for 2023 CXO Customer Conversations
by Alan Nazarelli on Tue, Nov 15, 2022 @ 12:19 PM
Happy Thanksgiving!
No doubt you and your team are in planning mode for the New Year. With so many uncertainties in the...
Aspirational Marketing Part 2: Aspirational Selling
by Alan Nazarelli on Tue, Sep 27, 2022 @ 02:02 PM
FutureScape 2023-Early Research Insights from Technology Executive Opinion Interviews
by Alan Nazarelli on Mon, Sep 19, 2022 @ 03:57 PM
Social Influence in Decision Making-One Powerful Question Every Market Researcher MUST Ask!
by Alan Nazarelli on Mon, Aug 22, 2022 @ 04:09 PM
Brand Singularity
by Alan Nazarelli on Fri, Aug 05, 2022 @ 10:45 AM
Your Pricing Strategy and the Inflation Factor
by Alan Nazarelli on Tue, Jul 12, 2022 @ 09:36 PM
Lately, we have been having several conversations with our clients about their pricing. With inflation concerns being...
It’s morning at Silicon Valley Research Group!
by Alan Nazareli on Tue, May 10, 2022 @ 04:05 PM
Your Brand Health Check for 2022
by Alan Nazarelli on Sun, Jan 09, 2022 @ 10:06 AM
Happy New Year and all the best for 2022! I wanted to kick-off this year with the topic of brand science and measuring...
Success with Executive Opinion Interviews
by Alan Nazarelli on Thu, Nov 18, 2021 @ 04:21 PM
Rules for eliciting qualitative feedback from executive decision makers are different than traditional methods used by...
Postcard from the Qualitative Edge: 3 Customer Experience Essentials for Business Apps
by Alan Nazareli on Wed, Oct 27, 2021 @ 04:42 PM
As a follow-up to my eBook the Qualitative Edge that we published this Summer as part of our FireHose™ ePub series, here are...
Beyond the Spreadsheet: The Qualitative Edge 2
by Alan Nazarelli on Wed, Jul 07, 2021 @ 04:08 PM
In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...
B2B Technology Audience Segmentation- The Road to Segmentation Part 2
by Alan Nazarelli on Sun, Jan 10, 2021 @ 01:21 PM
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
Bay Area Research: The Purple Cow Has Left the Building - Part 2
by Alan Nazarelli on Tue, Nov 10, 2020 @ 04:11 PM
In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...
5 Steps to Success with Social Media Data Analysis
by Wes Fu on Thu, Oct 08, 2020 @ 01:28 PM
Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...
Bay Area Research Blog: The Purple Cow has left the building
by Alan Nazarelli on Tue, Oct 06, 2020 @ 06:54 PM
When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...