In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative,...
5 Tips for Market Segmentation Research
by H. Carpenter on Tue, May 16, 2017 @ 03:30 PM
Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...
Make Your Next Focus Group An "Unfocus Group"
by Alan Nazarelli on Fri, Aug 26, 2016 @ 10:53 AM
Using Market Research to Success Test Your Next Product Idea
by Alan Nazarelli on Mon, Aug 15, 2016 @ 09:00 AM
When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...
Don’t Let Your Survey Taint Your Brand
by Alan Nazarelli on Tue, Mar 15, 2016 @ 09:00 AM
"I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment...
The Inner Game of Market Research
by Alan Nazarelli on Tue, Mar 31, 2015 @ 10:20 AM
You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...
Connecting Social Data to Primary Market Research
by Elaina Mattingly on Mon, Mar 02, 2015 @ 10:42 AM
“The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces....
The Road to Segmentation part 2-B2B Technology Audience Segmentation
by Alan Nazarelli on Fri, Oct 24, 2014 @ 06:14 PM
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
The Road to Segmentation is Paved with Good Intentions
by Alan Nazarelli on Tue, Oct 07, 2014 @ 03:00 PM
Market segmentation is a powerful tool for identifying, acquiring and retaining customers in the most efficient and...
Bay Area Research: The Purple Cow has left the building part 2
by Alan Nazarelli on Wed, Jul 09, 2014 @ 04:11 PM
In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...
Bay Area Research Blog: The Purple Cow has left the building
by Alan Nazarelli on Tue, Jun 03, 2014 @ 07:32 AM
When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...
MARKET RESEARCH, THE CLOUD & NEW SOFTWARE DISTRIBUTION MODELS
by Bob Sandler on Tue, Nov 12, 2013 @ 01:51 PM
7 Ways to Customize Your Segmentation Strategy
by Wes Fu on Sun, Jun 09, 2013 @ 02:37 PM
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers?...
5 Steps to Success with Social Media Data Analysis
by Wes Fu on Sun, Jun 09, 2013 @ 02:37 PM
Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...
Social Media Brand Tracking
by Wes Fu on Sun, Jun 09, 2013 @ 02:35 PM
Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...
5 Reasons Your Research Company Needs Domain Expertise
by Wes Fu on Sun, Jun 09, 2013 @ 02:32 PM
A question I am often asked is: What is the value of technology domain or industry expertise when delivering market...
Quicker, Deeper, Cheaper: Asynchronous Online Focus Groups
by Shawn Fisher on Mon, Sep 12, 2011 @ 10:49 AM
Quicker, deeper, cheaper; our clients all agree that our new qualitative market research methodology of Asynchronous Online...