Brand Singularity

    by Alan Nazarelli on Mon, Nov 06, 2023 @ 01:47 PM

    There will be churn!

    by Alan Nazarelli on Tue, May 30, 2023 @ 07:21 PM

    Happy Thanksgiving!

    No doubt you and your team are in planning mode for the New Year. With so many uncertainties in the...

    Brand Singularity

    by Alan Nazarelli on Fri, Aug 05, 2022 @ 10:45 AM

    Lately, we have been having several conversations with our clients about their pricing. With inflation concerns being...

    Your Brand Health Check for 2022

    by Alan Nazarelli on Sun, Jan 09, 2022 @ 10:06 AM

    Happy New Year and all the best for 2022! I wanted to kick-off this year with the topic of brand science and measuring...

    Success with Executive Opinion Interviews

    by Alan Nazarelli on Thu, Nov 18, 2021 @ 04:21 PM

    Rules for eliciting qualitative feedback from executive decision makers are different than traditional methods used by...

    As a follow-up to my eBook the Qualitative Edge that we published this Summer as part of our FireHose™ ePub series, here are...

    In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...

    As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

    In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...

    5 Steps to Success with Social Media Data Analysis

    by Wes Fu on Thu, Oct 08, 2020 @ 01:28 PM

    Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...

    When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...