In our interviews with top-level (CXO, VP, Director) business and technical decision makers, we find that a conversation...
Happy New Year and all the best for 2022! I wanted to kick-off this year with the topic of brand science and measuring...
Rules for eliciting qualitative feedback from executive decision makers are different than traditional methods used by...
As a follow-up to my eBook the Qualitative Edge that we published this Summer as part of our FireHose™ ePub series, here are...
In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...
Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...
When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...
An important application of market research is testing market messages for B2B and B2C products. How should messages be...
Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...
One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers? Is...
You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...
Market segmentation is a powerful tool for identifying, acquiring and retaining customers in the most efficient and...
A question I am often asked is: What is the value of technology domain or industry expertise when delivering market...
Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...
