Your Brand Health Check for 2022

    by Alan Nazarelli on Sun, Jan 09, 2022 @ 10:06 AM

    Happy New Year and all the best for 2022! I wanted to kick-off this year with the topic of brand science and measuring...

    Success with Executive Opinion Interviews

    by Alan Nazarelli on Thu, Nov 18, 2021 @ 04:21 PM

    Rules for eliciting qualitative feedback from executive decision makers are different than traditional methods used by...

    As a follow-up to my eBook the Qualitative Edge that we published this Summer as part of our FireHose™ ePub series, here...

    In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...

    As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

    In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...

    5 Steps to Success with Social Media Data Analysis

    by Wes Fu on Thu, Oct 08, 2020 @ 01:28 PM

    Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...

    When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...

    An important application of market research is testing market messages for B2B and B2C products. How should messages be...

    Social Media Brand Tracking

    by Wes Fu on Tue, Aug 04, 2020 @ 01:26 PM

    Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...

     

    Tendency to Quantify Qualitative Data

    by Alan Nazarelli on Sun, Jul 05, 2020 @ 09:17 PM

     One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...

     

    7 Ways to Customize Your Segmentation Strategy

    by Wes Fu on Fri, Apr 10, 2020 @ 02:20 PM

    When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers?...

    The Inner Game of Market Research

    by Alan Nazarelli on Tue, Mar 31, 2020 @ 10:20 AM

    You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...

    Market segmentation is a powerful tool for identifying, acquiring and retaining customers in the most efficient and...

    A question I am often asked is: What is the value of technology domain or industry expertise when delivering market...

    5 Tips for Market Segmentation Research

    by H. Carpenter on Thu, May 16, 2019 @ 03:30 PM

    Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...

    When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...

    In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative,...