What is it?
Brand Equity & Message Testing Research refers to a type of marketing research focused on understanding how a brand is perceived in the market (brand equity) and how effectively brand messages (e.g. taglines, ads, social media, influencer communications, value propositions, etc.) resonate with your target audiences.
Your brand and your messaging are the key drivers in how your customers perceive and value your offerings. They are also effective moats against competitive encroachment. Managing these intellectual assets requires testing, measuring, and tracking their performance.
Brand awareness and equity measurement involves testing for the following elements of your brand:
When should you use it?
What problems will it solve for me?
For more information or to receive a demo and briefing, please contact us at insights@svrg.net