Strategy Development Research
What is it? Strategy Development Research is a form of research used to guide the creation, refinement, or validation of strategic direction for an organization, product, service, or initiative. It helps leaders and decision-makers make informed, evidence-based choices about goals, priorities, positioning, and actions. To quote Sun Tzu from the Art of War: "Every Battle is Won Before it is Ever Fought"
Your strategy is your master blueprint for success. Many professional firms and consultants offer strategy consulting. The biggest flaw with these McKinsey-style strategy projects, besides their enormous costs, is that they rely on cooker-cutter templates and frameworks. And when research is conducted, it frequently comprises informal interviews with (often biased) existing customers, executives and employees, and without the rigorous methodologies and analysis techniques of market research practitioners.
Offered under our Our Enteprise361® banner, our development development process and outputs empowering companies with "market factual" winning strategies and implementation plans.
When should you use it? The following are key scenarios and use cases that call for strategy development research:
- Formulating a new strategy for your product(s), brand, or company
- Pivoting an existing strategy in response to changing market conditions
- Entering a new geographic market, customer segment, or product category
- Facing declining performance and needing insight into the root causes
- Developing a long-term vision or roadmap
- Evaluating M&A opportunities or partnerships
- Preparing to acquire a company
What problems will it solve for you?
- Eliminate guesswork in high stakes decision-making
- Avoid misaligned investments
- Identify real customer needs vs. assumed ones
- Clarify market opportunities and threats
- Align stakeholders around a common direction
- Prevent reactive or short-term thinking
For more information or to receive a demo and briefing, please contact us at insights@svrg.net
