Enterprise Technology Adoption Drivers Research
What is it? Enterprise Technology Adoption Drivers Research elicits market intelligence on how your target customer base evaluates, adopts, implements, and uses your technology product or solution category. It uncovers invaluable insights enabling your organization to create effective go-to-market plans and sales playbooks to get to the heart of the sale with customers and significantly boost your customer deal pipeline success rates. The following components are researched and analyzed for actionable insights:
- Drivers and barriers to adopting new technology within companies
- Decision process mapping eliciting who is involved in each step and critical information to convey to each decision maker and influencer
- Organizational and user readiness (culture, infrastructure, situational fluency with your technology product or solution
- Post-adoption behaviors (usage, adaptation, satisfaction, propensity to renew or churn, etc.)
When should you use it? Use this research when:
- Launching a B2B tech product (e.g., SaaS platforms, enterprise software)
- Designing or updating your go-to-market strategies
- Uncovering why your technology products or solutions aren't gaining traction or adoption rates you had expected
- Designing change management or training program for product extension or new version roll-outs
- Evaluating your product-market fit
- Successfully getting your products or solutions on the technology road-maps and architectures of large enterprises
- Identifying and cultivating lighthouse accounts and partnerships for new solutions
- Updating your sales playbooks to help your sellers your sales and business development team navigate the complex enterprise decision cycles
What problems will it solve for you? Enterprise Technology Adoption Drivers Research will enable you to mitigate the following challenges:
- Lower than expected adoption rates – Understanding why enterprises hesitate to adopt certain technologies
- Product misalignment – Revealing gaps between product features and organizational needs
- Resistance to change – Identify cultural or structural resistance within organizations
- Ineffective GTM strategies – Finetune messaging and targeting to better align with customer priorities
- Scaling barriers to wider adoption within your customer accounts – Learning what prevents broader rollout across large enterprises
For more information or to receive a demo and briefing, please contact us at insights@svrg.net
