Lately, we have been having several conversations with our clients about their pricing. With inflation concerns being...
In our interviews with top-level (CXO, VP, Director) business and technical decision makers, we find that a conversation...
Happy New Year and all the best for 2022! I wanted to kick-off this year with the topic of brand science and measuring...
Rules for eliciting qualitative feedback from executive decision makers are different than traditional methods used by...
As a follow-up to my eBook the Qualitative Edge that we published this Summer as part of our FireHose™ ePub series, here are...
As a SF Bay Area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...
While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
While enterprises have all this BIG data in exabytes and zettabytes of storage, what to do with it remains a quandary. ...
The Top Three Software Pricing Strategies
With the recent shift to value-based pricing models and digital distribution,...
Pricing is a key component of your marketing mix. After all the resources your team has exhausted researching and developing...
I would like to take this opportunity to wish all of you a happy and prosperous 2021. As I was sitting at my desk earlier...
We constantly strive to provide leading edge market research services and methodology to our growing list of technology...
When you are selling a technology product, you are selling a platform. Or at least, the customer views it as a platform...
