Your Brand Health Check for 2022

    by Alan Nazarelli on Sun, Jan 09, 2022 @ 10:06 AM

    Happy New Year and all the best for 2022! I wanted to kick-off this year with the topic of brand science and measuring...

    Success with Executive Opinion Interviews

    by Alan Nazarelli on Thu, Nov 18, 2021 @ 04:21 PM

    Rules for eliciting qualitative feedback from executive decision makers are different than traditional methods used by...

    As a follow-up to my eBook the Qualitative Edge that we published this Summer as part of our FireHose™ ePub series, here are...

    As a SF Bay Area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

    In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...

    Unsegmented?

    by Alan Nazarelli on Tue, Feb 02, 2021 @ 01:05 PM

    While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...

    As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

    Big Data vs Big Insights: New Thinking Needed.

    by Bob Sandler on Fri, Dec 18, 2020 @ 08:12 PM

    While enterprises have all this BIG data in exabytes and zettabytes of storage, what to do with it remains a quandary. ...

    Software Pricing Strategy Part II

    by H. Carpenter on Fri, Dec 18, 2020 @ 04:16 PM

    The Top Three Software Pricing Strategies

    With the recent shift to value-based pricing models and digital distribution,...

    Software Pricing Strategy Part I

    by H. Carpenter on Sat, Dec 12, 2020 @ 07:24 PM

    Pricing is a key component of your marketing mix. After all the resources your team has exhausted researching and developing...

    I would like to take this opportunity to wish all of you a happy and prosperous 2021. As I was sitting at my desk earlier...

    We constantly strive to provide leading edge market research services and methodology to our growing list of technology...

    PLATFORM ADOPTION: HOW DECISIONS ARE MADE

    by Bob Sandler on Tue, Dec 08, 2020 @ 08:25 PM

     
    When you are selling a technology product, you are selling a platform. Or at least, the customer views it as a platform...

    As a silver sponsor of the Silicon Valley chapter of the Association for Corporate Growth (ACG), we at Silicon Valley...

    As a market research technology company principally engaged in serving the needs of the technology community, we are often...

    Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.

    In this increasingly data-driven world it is becoming more important for businesses to be customer intelligent in order to...

    The Venture Market and Six Points of Risk

    by Marc Pitcher on Wed, Nov 18, 2020 @ 08:41 PM

    Last Friday I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton...

    Recently I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton School...