In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative,...
One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
In this increasingly data-driven world it is becoming more important for businesses to be customer intelligent in order...
We live in a quantitative world. Quants rule Wall Street. With Big Data, AI and Machine Learning, corporate decisions are...
While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...
Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...
Did you ever watch The Price Is Right? Sometimes product pricing can feel just like being on the game show. When you...
Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a...
The Top Three Software Pricing Strategies
With the recent shift to value-based pricing models and digital distribution,...
Pricing is a key component of your marketing mix. After all the resources your team has exhausted researching and...
In his recent book, “Competing Against Luck”, Harvard professor Clayton Christensen discusses some of the limitations of...
When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...
SILICON VALLEY RESEARCH GROUP NEWSLETTER-June 2016
Brands are like Faberge eggs - precious and delicate.
"I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment...
In my previous post titled Wall Street Loves Great Product Design, I explored the link between product design and...
The famous words of Edward Deming, the father of the Quality movement of the mid-eighties. Deming was referring to the...
In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...
