I will be at the Sales 3.0 conference in Last Vegas next week (if by any chance you plan to also attend please contact me...

    In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative,...

     One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...

    In part one of this two-part blog series we addressed the power of AI and machine intelligence and their applications in...

    In this increasingly data-driven world it is becoming more important for businesses to be customer intelligent in order...

    The Qualitative Edge

    by Alan Nazarelli on Thu, Nov 01, 2018 @ 09:17 AM

    We live in a quantitative world. Quants rule Wall Street. With Big Data, AI and Machine Learning, corporate decisions are...

    Unsegmented?

    by Alan Nazarelli on Thu, Sep 27, 2018 @ 01:05 PM

    While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...

    5 Tips for Market Segmentation Research

    by H. Carpenter on Tue, May 16, 2017 @ 03:30 PM

    Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...

    3 Quick Tips for Effective Product Pricing

    by H. Carpenter on Tue, May 02, 2017 @ 02:00 PM

    Did you ever watch The Price Is Right? Sometimes product pricing can feel just like being on the game show. When you...

    Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a...

    Software Pricing Strategy Part II

    by H. Carpenter on Tue, Mar 28, 2017 @ 04:00 PM

    The Top Three Software Pricing Strategies

    With the recent shift to value-based pricing models and digital distribution,...

    Software Pricing Strategy Part I

    by H. Carpenter on Tue, Mar 14, 2017 @ 05:19 PM

    Pricing is a key component of your marketing mix. After all the resources your team has exhausted researching and...

    Big Data & Small Data

    by Alan Nazareli on Fri, Oct 28, 2016 @ 02:07 PM

    In his recent book, “Competing Against Luck”, Harvard professor Clayton Christensen discusses some of the limitations of...

     

    When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...

    Latest Newsletter

    by Alan Nazarelli on Tue, Jun 07, 2016 @ 01:00 PM

    SILICON VALLEY RESEARCH GROUP NEWSLETTER-June 2016

    Brands Are Like Faberge Eggs

    by Alan Nazarelli on Tue, Apr 12, 2016 @ 10:00 AM

    Brands are like Faberge eggs - precious and delicate. 

    Don’t Let Your Survey Taint Your Brand

    by Alan Nazarelli on Tue, Mar 15, 2016 @ 09:00 AM

    "I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment...

    Customer Experience & Business Value

    by Alan Nazarelli on Tue, Jan 26, 2016 @ 09:00 AM

    In my previous post titled Wall Street Loves Great Product Design, I explored the link between product design and...

    In God We Trust. All Others Bring Data.

    by Alan Nazarelli on Wed, Oct 28, 2015 @ 09:00 AM

    The famous words of Edward Deming, the father of the Quality movement of the mid-eighties. Deming was referring to the...