As a marketer for a brilliant SaaS solution you are probably very proud of your carefully cultivated assets, particularly...
Our Market Research Focus In 2020
by Alan Nazarelli on Tue, Jan 21, 2020 @ 11:00 AM
At Silicon Valley Research Group, we are a full-service market research firm, however, we’ve noticed an increase in...
Why I'm Attending the Sales 3.0 Conference In Vegas
by Alan Nazarelli on Tue, Sep 10, 2019 @ 03:36 PM
I will be at the Sales 3.0 conference in Last Vegas next week (if by any chance you plan to also attend please contact me...
The Qualitative Edge Part 3: Innovating at the Edge of Customer Experience
by Alan Nazarelli on Thu, May 02, 2019 @ 11:02 AM
In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative,...
The Qualitative Edge 2: Beyond the Spreadsheet
by Alan Nazarelli on Wed, Feb 27, 2019 @ 12:17 PM
One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
How AI Is Changing The Way We Uncover Customer Insights Pt. 2
by H. Carpenter on Thu, Jan 24, 2019 @ 10:30 AM
How AI Is Changing The Way We Uncover Customer Insights Pt. 1
by H. Carpenter on Fri, Nov 16, 2018 @ 09:00 AM
In this increasingly data-driven world it is becoming more important for businesses to be customer intelligent in order...
The Qualitative Edge
by Alan Nazarelli on Thu, Nov 01, 2018 @ 09:17 AM
We live in a quantitative world. Quants rule Wall Street. With Big Data, AI and Machine Learning, corporate decisions are...
Unsegmented?
by Alan Nazarelli on Thu, Sep 27, 2018 @ 01:05 PM
While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...
5 Tips for Market Segmentation Research
by H. Carpenter on Tue, May 16, 2017 @ 03:30 PM
Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...
3 Quick Tips for Effective Product Pricing
by H. Carpenter on Tue, May 02, 2017 @ 02:00 PM
Did you ever watch The Price Is Right? Sometimes product pricing can feel just like being on the game show. When you...
The Qualitative Edge & the Power of Psychometrics
by H. Carpenter on Thu, Apr 13, 2017 @ 04:00 PM
Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a...
Software Pricing Strategy Part II
by H. Carpenter on Tue, Mar 28, 2017 @ 04:00 PM
The Top Three Software Pricing Strategies
With the recent shift to value-based pricing models and digital distribution,...
Software Pricing Strategy Part I
by H. Carpenter on Tue, Mar 14, 2017 @ 05:19 PM
Pricing is a key component of your marketing mix. After all the resources your team has exhausted researching and...
Big Data & Small Data
by Alan Nazareli on Fri, Oct 28, 2016 @ 02:07 PM
In his recent book, “Competing Against Luck”, Harvard professor Clayton Christensen discusses some of the limitations of...
Make Your Next Focus Group An "Unfocus Group"
by Alan Nazarelli on Fri, Aug 26, 2016 @ 10:53 AM
Using Market Research to Success Test Your Next Product Idea
by Alan Nazarelli on Mon, Aug 15, 2016 @ 09:00 AM
When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...
Latest Newsletter
by Alan Nazarelli on Tue, Jun 07, 2016 @ 01:00 PM
SILICON VALLEY RESEARCH GROUP NEWSLETTER-June 2016
Brands Are Like Faberge Eggs
by Alan Nazarelli on Tue, Apr 12, 2016 @ 10:00 AM
Brands are like Faberge eggs - precious and delicate.
Don’t Let Your Survey Taint Your Brand
by Alan Nazarelli on Tue, Mar 15, 2016 @ 09:00 AM
"I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment...