As a marketer for a brilliant SaaS solution you are probably very proud of your carefully cultivated assets, particularly...
In this increasingly data-driven world it is becoming more important for businesses to be customer intelligent in order...
The Wall Street Journal reported this week that three out of four venture funded startups fail to return a single dime...
My blog post on technology market research garnered discussion and a request to address similar issues surrounding B2B...
At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...
Google has been a huge player in the market for many years and has made it clear they want a bigger slice of the pie. ...
| Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a... |
| When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your... |
As a silver sponsor of the Silicon Valley chapter of the Association for Corporate Growth (ACG), we at Silicon Valley...
I think I last heard the once ubiquitous “You’ve Got Mail” voice chime a couple years ago while watching a Tom Hanks/Meg...
On Friday, I shared with you the first part of a message from noted business success guru Jay Abraham. As promised, I...
At this time of year, in addition to sending good wishes and glad tidings to friends, family and associates alike, we...
We're pleased to bring you the second in our Two Minute Market Research Manager video series, "Tablet vs. PC", a...
Technology marketers are harnessing predictive tools to drive market success. Such tools have been widely used in...
With anonymity a major feature of online survey takers, market researchers face an endless quagmire of problems related...
A critical component of every successful venture is an understanding of customers and what they want from your product....
The Voice of the Customer can be a key differentiator in today’s hyper-competitive economy. Successful organizations...
Understanding your customers is a key strategy in preparing your business to not just respond to customer needs, but to...
