How AI Is Changing The Way We Uncover Customer Insights Pt. 1
by H. Carpenter on Fri, Nov 16, 2018 @ 09:00 AM
In this increasingly data-driven world it is becoming more important for businesses to be customer intelligent in order...
Venture Capital and Venture Failure: Why do Certain VC Startups Fail?
by Alan Nazarelli on Mon, Sep 24, 2012 @ 01:31 PM
The Wall Street Journal reported this week that three out of four venture funded startups fail to return a single dime...
B2B Market Research Tips: Getting the Most Out of Your Investment
by Alan Nazarelli on Tue, Aug 28, 2012 @ 11:02 AM
My blog post on technology market research garnered discussion and a request to address similar issues surrounding B2B...
Technology Market Validation Case Study: New Product Testing with Market Research
by Alan Nazarelli on Tue, Aug 07, 2012 @ 08:51 AM
At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...
A Bigger Slice Please? Tablets, Synergy, & Customer Anthropology
by Wes Fu on Thu, Jul 05, 2012 @ 11:15 AM
Google has been a huge player in the market for many years and has made it clear they want a bigger slice of the pie. ...
How to Price a Product in a Competitive Market:
by Aaron Chavarria on Wed, Jun 27, 2012 @ 08:37 AM
Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a... |
7 Ways to Customize Your Segmentation Strategy
by Wes Fu on Mon, Jun 25, 2012 @ 03:06 PM
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your... |
Silicon Valley Research Group Salutes ACG GROW! Awards Recipients.
by Alan Nazareli on Fri, Apr 27, 2012 @ 09:06 AM
As a silver sponsor of the Silicon Valley chapter of the Association for Corporate Growth (ACG), we at Silicon Valley...
Whose Got Mail? AOL and its Patent Sale to Microsoft
by Marc Pitcher on Mon, Apr 09, 2012 @ 06:30 AM
I think I last heard the once ubiquitous “You’ve Got Mail” voice chime a couple years ago while watching a Tom Hanks/Meg...
Part Two: A New Year Marketing Strategy and Business Success Message
by Marc Pitcher on Mon, Jan 09, 2012 @ 02:03 PM
On Friday, I shared with you the first part of a message from noted business success guru Jay Abraham. As promised, I...
Seasons Greetings From Silicon Valley Research Group
by Alan Nazareli on Fri, Dec 23, 2011 @ 05:57 AM
At this time of year, in addition to sending good wishes and glad tidings to friends, family and associates alike, we...
Two Minute Market Research Manager "Tablet vs. PC" Study
by Marc Pitcher on Mon, Dec 19, 2011 @ 11:54 AM
We're pleased to bring you the second in our Two Minute Market Research Manager video series, "Tablet vs. PC", a...
Testing Concept: Market Simulation to Achieve Product Success
by Shawn Fisher on Mon, Nov 14, 2011 @ 12:59 PM
Technology marketers are harnessing predictive tools to drive market success. Such tools have been widely used in...
Avoiding NetFlix Moments: Customer Insight BEFORE you act!
by Marc Pitcher on Tue, Nov 08, 2011 @ 07:33 AM
Market Research 101: Who's Taking Your Online Survey?
by Shawn Fisher on Fri, Oct 28, 2011 @ 12:57 PM
With anonymity a major feature of online survey takers, market researchers face an endless quagmire of problems related...
Market Research: Seven "Mini Pivots" Start-Ups and VCs Miss
by Alan Nazareli on Fri, Oct 14, 2011 @ 01:10 PM
A critical component of every successful venture is an understanding of customers and what they want from your product....
Characteristic #1 of a Customer Intelligent Enterprise: Invest in the Voice of the Customer
by Marc Pitcher on Mon, Apr 25, 2011 @ 05:51 AM
The Voice of the Customer can be a key differentiator in today’s hyper-competitive economy. Successful organizations...
Becoming a Customer Intelligent Enterprise (CIE)
by Marc Pitcher on Sun, Apr 24, 2011 @ 05:54 AM
Understanding your customers is a key strategy in preparing your business to not just respond to customer needs, but to...