Wes Fu

    Recent Posts

    5 Steps to Success with Social Media Data Analysis

    by Wes Fu on Thu, Oct 08, 2020 @ 01:28 PM

    Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...

    How to Maximize Your (B2B) Research Investment

    by Wes Fu on Tue, Oct 06, 2020 @ 08:21 PM

    7 Ways to Customize Your Segmentation Strategy

    by Wes Fu on Thu, Oct 01, 2020 @ 08:35 PM

    When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your...

    Social Media Data Analysis, 5 Steps to Success

    by Wes Fu on Tue, Sep 08, 2020 @ 08:41 PM

    Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...

    Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...

    Social Media Brand Tracking

    by Wes Fu on Tue, Aug 04, 2020 @ 01:26 PM

    Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...

    Google has been a huge player in the market for many years and has made it clear they want a bigger slice of the pie. ...

    7 Ways to Customize Your Segmentation Strategy

    by Wes Fu on Fri, Apr 10, 2020 @ 02:20 PM

    When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers?...

    Sales Battle Cards

    by Wes Fu on Tue, Mar 10, 2020 @ 07:28 PM

    We recently completed a study for a business-to-business information technology (IT) company; this company believed they...

    A question I am often asked is: What is the value of technology domain or industry expertise when delivering market...

    Understanding Software Pricing Strategy

    by Wes Fu on Tue, Oct 08, 2019 @ 06:21 PM

    Creating a technology pricing strategy is vitally important to any tech business.  This won’t come as an easy task and...