Silicon Valley Research Group Blog

Only the Paranoid Survive in 2025 - AI Edition

Your Brand Experience & Southwest Airlines

Differentiate or Die!

The Power of "If...then" Questions in B2B Decision Research

Only the Paranoid Survive-AI Edition

Show me the DATA!

Innovation research insights from Leonardo Da Vinci

Your price elasticity curve-leaving money on the table in 2024?

Peanut allergies, Super Bowl Ads and your 2024 go-to-market strategy!

Strategies for strengthening brand performance in 2024

The first ever data analytics project and insights for today

“In God We Trust, ALL OTHERS BRING DATA”

Enterprise AI Adoption Expectations for 2024

Innovation Research Framework for 2024

Maximizing Market Research ROI Pt.2-The HBU Principle

Maximizing Your Investments From Competitive Intelligence Research

4 Strategies to Determine Brand Positioning

Best Practices for Data-Driven Executive Decision Making

There will be churn!

Aspirational Marketing Battle Card for 2023 CXO Customer Conversations

Aspirational Marketing Part 2: Aspirational Selling

FutureScape 2023-Early Research Insights from Technology Executive Opinion Interviews

Social Influence in Decision Making-One Powerful Question Every Market Researcher MUST Ask!

Brand Singularity

Your Pricing Strategy and the Inflation Factor

It’s morning at Silicon Valley Research Group!

Your Brand Health Check for 2022

Success with Executive Opinion Interviews

Postcard from the Qualitative Edge: 3 Customer Experience Essentials for Business Apps

Applying Segmentation to Technology Companies

Beyond the Spreadsheet: The Qualitative Edge 2

Unsegmented?

B2B Technology Audience Segmentation- The Road to Segmentation Part 2

Big Data vs Big Insights: New Thinking Needed.

Software Pricing Strategy Part II

Software Pricing Strategy Part I

A New Year Marketing Strategy and Business Success Message

And Now We've Got MarketBuilder™ at Silicon Valley Research

PLATFORM ADOPTION: HOW DECISIONS ARE MADE

Silicon Valley Research Group Salutes ACG GROW! Awards Recipients.

Two Minute Market Research Manager Video Series

Retiring AIDA: A New Model for the Buyer's Social Journey, Part I

How AI Is Changing The Way We Uncover Customer Insights Pt. 1

The Venture Market and Six Points of Risk

The Venture Captial Market and 6 Points of Risk

New technologies and Customer Anthropology

Silicon Valley Group to Explore Business Strategies for Future

How Not to Service Your Customer - Where salesforce.com is Broken!

Bay Area Research: The Purple Cow Has Left the Building - Part 2

Pew Market Research: Pendulum Swings to Smartphones

Part Two: A New Year Marketing Strategy and Business Success Message

The Buyer's Journey Part 2: When There Is No "Buy"

Avoiding NetFlix Moments: Customer Insight BEFORE you act!

Facebook and Instagram: The Heat Is On

Customer Dynamics and the Success of Apple's Retail Stores

Market Research: Seven "Mini Pivots" Start-Ups and VCs Miss

5 Steps to Success with Social Media Data Analysis

New iPad: Customer Insight from Small Business Owners

How AI Is Changing The Way We Uncover Customer Insights Pt. 2

How to Price your Product in a Competitive Market

Big Data vs. Big Insights: What to do with the Data.

Testing Concept: Market Simulation to Achieve Product Success

How to Maximize Your (B2B) Research Investment

Bay Area Research Blog: The Purple Cow has left the building

“Microsoft Hits Back as Google Muscles In,” Analysis of a Wall Street Journal Article

7 Ways to Customize Your Segmentation Strategy

Introducing a Brand-Building Tool called MarketBuilder

The Buyer's Journey 3: Feelings...Nothing More Than Feelings

Brands Are Like Faberge Eggs

Social Media Data Analysis, 5 Steps to Success

3 Quick Tips for Effective Product Pricing

Google, Nest and the internet of "EVERYTHING"!

How to Create Your “Pull” Marketing Strategy

Technology Market Research: The Importance of Domain Expertise

7 Step Message Effectiveness Testing Framework: Part I

How Anthropological Observation Guides Strategic Planning.

What Drives His Dives: Three Reasons James Cameron Succeeds

Technology Market Validation Case Study: New Product Testing with Market Research

Social Sentiment Analysis Research: Social Media Brand Tracking

The consumerization of Big Data

Social Media Brand Tracking

“The Consumer is Changing Us”-Three Game Changing Disciplines every Marketer MUST Embrace

New iPad: Five Reasons Apple Always Gets it Right

The "More Pull" Marketing Strategy

Big Data & Small Data

Make Your Next Focus Group An "Unfocus Group"

Does Google value beat Microsoft Office?

Customer Insights: The Phone Itch Cycle

Most Relaxing Tune Ever? Science Trumps Market Research

New Report Released Upcoming Holiday Spending Trend (“What Consumers Most Wish to See Under the Tree”)

Tendency to Quantify Qualitative Data

Market Research 101: Who's Taking Your Online Survey?

The Blue Moon Orange and Your Marketing Message

The Road to Segmentation Part 2-Appying Segmentation to Technology Companies

Special Announcement: Silicon Valley Research Group December Wine&Tell Events

Reflecting on Net Neutrality

MARKET RESEARCH, THE CLOUD & NEW SOFTWARE DISTRIBUTION MODELS

Brand name research: what's in a name?

The End Of Net Neutrality is the End of Innovation

The Qualitative Edge & the Power of Psychometrics

Wall Street Loves Great Product Design!

Maximizing Market Research ROI - Why Companies Don't Invest in Research

Thanks To All Participants

7 Ways to Customize Your Segmentation Strategy

The Agile Customer Manifesto-Five Musts for your Customer Input Model

The Inner Game of Market Research

Big-Data, Big Problem?

Sales Battle Cards

Market Research and Digital Campaign ROI

Nationwide Super Bowl Ad-Brilliant strategy or marketing blunder?

The Road to Segmentation is Paved with Good Intentions

5 Reasons Your Research Company Needs Domain Expertise

Customer Experience & Business Value

Seasons Greetings From Silicon Valley Research Group

How to Price a Product in a Competitive Market

Venture Capital and Venture Failure: Why do Certain VC Startups Fail?

The Qualitative Edge

Understanding Software Pricing Strategy

Becoming a Customer Intelligent Enterprise (CIE)

Marketing Research: The 10 Most Common Mistakes Users Make

The End of Net Neutrality is the End of Innovation

7 things HubSpot, Salesforce, Eloqua and Marketo get wrong!

Two Minute Market Research Manager "Tablet vs. PC" Study

Continued EQUS Investigations Uncover Voice of Enterprise Customer During this Economic Downturn

In God We Trust. All Others Bring Data.

5 Tips for Market Segmentation Research

Using Market Research to Success Test Your Next Product Idea

The Qualitative Edge Part 3: Innovating at the Edge of Customer Experience

Don’t Let Your Survey Taint Your Brand

Creating the Optimal Sales Message

Connecting Social Data to Primary Market Research

Shopping Cart Voyeur

Characteristic #1 of a Customer Intelligent Enterprise: Invest in the Voice of the Customer

Quicker, Deeper, Cheaper: Asynchronous Online Focus Groups

What's in a Name?

The “Pull” Marketing Strategy

Facebook's IPO and the Market Research Effects