Competitive Intelligence
What is it?
Competitive Intelligence (CI) Research is the process of gathering, analyzing, and using information about competitors, market trends, and external business environments to make strategic decisions. It provides actionable insights that help organizations stay ahead in their industry.
When should you use it?
- Launching a new product or entering a new market: Understand competitor offerings and gaps
- Setting pricing strategies: Know how competitors are pricing similar offerings
- Monitoring threats and opportunities: Detect moves by new or existing players
- Planning marketing campaigns: Position your brand effectively
- Preparing for investor meetings or strategic partnerships: Demonstrate your company's awareness of your competitive landscape
What problems will it solve for you?
CI research addresses several business problems:
- Lack of market awareness: Avoid being blindsided by competitor moves
- Inefficient product positioning: Ensure your product fills a real market need
- Missed opportunities: Spot gaps competitors aren’t serving
- Reactive strategy: Shift from reacting to competitors to proactively leading
Our competitive intelligence solutions can give your organization the competitive edge, arming you with the strategic intelligence which puts you ahead of the market curve, and enabling you to realize your organization’s potential and move towards your unique vision.
"Know the Terrain" as Sun Tzu declared in "The Art of War". Our competitive intelligence solutions goes beyond the usual things companies are able to gather internally such as tracking press, price lists, etc. We use primary research including customer and channel partner in-depth interviews and surveys, triangulated with syndicated data sources to create a predictive analytics based map for our clients on each key competitor's current market standing & strategies as well as future directions
Competitive analysis has received greater attention recently for several reasons. Businesses of all sizes are facing more intense competition from sophisticated competitors, dealing with shorter product life cycles, and struggling to respond to dynamic environments, particularly in the area of technological innovation in AI and Data Analytics.
For more information or to receive a demo and briefing, please contact us at insights@svrg.net
