How can your company re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less...
Silicon Valley Group to Explore Business Strategies for Future
by Bob Sandler on Thu, Jan 17, 2013 @ 09:32 AM
New C-level group formed in Silicon Valley for Thought Leadership Program
Silicon Valley Research Group is creating a...Technology Market Research: The Importance of Domain Expertise
by Alan Nazarelli on Tue, Aug 21, 2012 @ 01:18 PM
A question I often get asked is about the value of technology domain or industry expertise when delivering market...
Social Sentiment Analysis Research: Social Media Brand Tracking
by Wes Fu on Fri, Aug 17, 2012 @ 11:21 AM
Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...
Technology Market Validation Case Study: New Product Testing with Market Research
by Alan Nazarelli on Tue, Aug 07, 2012 @ 08:51 AM
At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...
Cloud Computing Competitive Benchmarking: Office 365 Leaves No Stones Unturned
by Aaron Chavarria on Tue, Jul 31, 2012 @ 07:09 AM
The Wall Street Journal had an interesting article about a week ago titled, “Microsoft Hits Back as Google Muscles In,”...
A Bigger Slice Please? Tablets, Synergy, & Customer Anthropology
by Wes Fu on Thu, Jul 05, 2012 @ 11:15 AM
Google has been a huge player in the market for many years and has made it clear they want a bigger slice of the pie. ...
How to Price a Product in a Competitive Market:
by Aaron Chavarria on Wed, Jun 27, 2012 @ 08:37 AM
Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a... |
7 Ways to Customize Your Segmentation Strategy
by Wes Fu on Mon, Jun 25, 2012 @ 03:06 PM
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your... |
Pew Market Research: Pendulum Swings to Smartphones
by Shawn Fisher on Fri, Mar 02, 2012 @ 12:23 PM
So, some Interesting facts from the Pew Research Center's Internet & American Life Project: More people surveyed say...
Facebook's IPO and the Market Research Effects
by Marc Pitcher on Wed, Feb 08, 2012 @ 10:16 AM
Much has been made of Facebook’s planned IPO, and many have picked over the carcass that is the filing paperwork,...
Part Two: A New Year Marketing Strategy and Business Success Message
by Marc Pitcher on Mon, Jan 09, 2012 @ 02:03 PM
On Friday, I shared with you the first part of a message from noted business success guru Jay Abraham. As promised, I...
A New Year Marketing Strategy and Business Success Message
by Alan Nazareli on Fri, Jan 06, 2012 @ 06:57 AM
I would like to take this opportunity to wish all of you a happy and prosperous 2012. As I was sitting at my desk...
Seasons Greetings From Silicon Valley Research Group
by Alan Nazareli on Fri, Dec 23, 2011 @ 05:57 AM
At this time of year, in addition to sending good wishes and glad tidings to friends, family and associates alike, we...
Two Minute Market Research Manager "Tablet vs. PC" Study
by Marc Pitcher on Mon, Dec 19, 2011 @ 11:54 AM
We're pleased to bring you the second in our Two Minute Market Research Manager video series, "Tablet vs. PC", a...
Customer Dynamics and the Success of Apple's Retail Stores
by Marc Pitcher on Tue, Nov 22, 2011 @ 01:12 PM
When it was announced this month that Ron Johnson would be leaving as VP of retail Operations at apple to occupy the CEO...
Testing Concept: Market Simulation to Achieve Product Success
by Shawn Fisher on Mon, Nov 14, 2011 @ 12:59 PM
Technology marketers are harnessing predictive tools to drive market success. Such tools have been widely used in...
Avoiding NetFlix Moments: Customer Insight BEFORE you act!
by Marc Pitcher on Tue, Nov 08, 2011 @ 07:33 AM
Market Research 101: Who's Taking Your Online Survey?
by Shawn Fisher on Fri, Oct 28, 2011 @ 12:57 PM
With anonymity a major feature of online survey takers, market researchers face an endless quagmire of problems related...
Market Research: Seven "Mini Pivots" Start-Ups and VCs Miss
by Alan Nazareli on Fri, Oct 14, 2011 @ 01:10 PM
A critical component of every successful venture is an understanding of customers and what they want from your product....