In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...

    Software Pricing Strategy Part II

    by H. Carpenter on Fri, Dec 18, 2020 @ 04:16 PM

    The Top Three Software Pricing Strategies

    With the recent shift to value-based pricing models and digital distribution,...

    I would like to take this opportunity to wish all of you a happy and prosperous 2021. As I was sitting at my desk...

    New C-level group formed in Silicon Valley for Thought Leadership Program

    Silicon Valley Research Group is creating a...

    So, some Interesting facts from the Pew Research Center's Internet & American Life Project: More people surveyed say...

    On Friday, I shared with you the first part of a message from noted business success guru Jay Abraham. As promised, I...

    When it was announced this month that Ron Johnson would be leaving as VP of retail Operations at apple to occupy the CEO...

    A critical component of every successful venture is an understanding of customers and what they want from your product....

    Technology marketers are harnessing predictive tools to drive market success. Such tools have been widely used in...

    The Wall Street Journal had an interesting article about a week ago titled, “Microsoft Hits Back as Google Muscles In,”...

    7 Ways to Customize Your Segmentation Strategy

    by Wes Fu on Thu, Oct 01, 2020 @ 08:35 PM

    When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your...

    Social Media Data Analysis, 5 Steps to Success

    by Wes Fu on Tue, Sep 08, 2020 @ 08:41 PM

    Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...

    How can your company re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less...

    A question I often get asked is about the value of technology domain or industry expertise when delivering market...

    At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...

    Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...

    Tendency to Quantify Qualitative Data

    by Alan Nazarelli on Sun, Jul 05, 2020 @ 09:17 PM

     One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...

    With anonymity a major feature of online survey takers, market researchers face an endless quagmire of problems related...

    At this time of year, in addition to sending good wishes and glad tidings to friends, family and associates alike, we...