In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...

    Tendency to Quantify Qualitative Data

    by Alan Nazarelli on Sun, Jul 05, 2020 @ 09:17 PM

     One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...

    In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative,...