In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...

    In part one of this two-part blog series we addressed the power of AI and machine intelligence and their applications in...

    Tendency to Quantify Qualitative Data

    by Alan Nazarelli on Sun, Jul 05, 2020 @ 09:17 PM

     One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...

    Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a...