H. Carpenter

    Recent Posts

    Software Pricing Strategy Part II

    by H. Carpenter on Fri, Dec 18, 2020 @ 04:16 PM

    The Top Three Software Pricing Strategies

    With the recent shift to value-based pricing models and digital distribution,...

    Software Pricing Strategy Part I

    by H. Carpenter on Sat, Dec 12, 2020 @ 07:24 PM

    Pricing is a key component of your marketing mix. After all the resources your team has exhausted researching and...

    In this increasingly data-driven world it is becoming more important for businesses to be customer intelligent in order...

    In part one of this two-part blog series we addressed the power of AI and machine intelligence and their applications in...

    3 Quick Tips for Effective Product Pricing

    by H. Carpenter on Tue, Sep 08, 2020 @ 07:12 PM

    Did you ever watch The Price Is Right? Sometimes product pricing can feel just like being on the game show. When you...

    Reflecting on Net Neutrality

    by H. Carpenter on Mon, Jun 08, 2020 @ 09:28 PM

    With the recent ruling by Congress which will allow Internet Service Providers (ISPs) to sell customers’ browsing...

    Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a...

    5 Tips for Market Segmentation Research

    by H. Carpenter on Thu, May 16, 2019 @ 03:30 PM

    Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...