H. Carpenter

    Recent Posts

    In part one of this two-part blog series we addressed the power of AI and machine intelligence and their applications in...

    In this increasingly data-driven world it is becoming more important for businesses to be customer intelligent in order...

    5 Tips for Market Segmentation Research

    by H. Carpenter on Tue, May 16, 2017 @ 03:30 PM

    Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...

    3 Quick Tips for Effective Product Pricing

    by H. Carpenter on Tue, May 02, 2017 @ 02:00 PM

    Did you ever watch The Price Is Right? Sometimes product pricing can feel just like being on the game show. When you...

    Irrespective of your personal political persuasions, for most of us, the 2016 presidential election result was a...

    Software Pricing Strategy Part II

    by H. Carpenter on Tue, Mar 28, 2017 @ 04:00 PM

    The Top Three Software Pricing Strategies

    With the recent shift to value-based pricing models and digital distribution,...

    Software Pricing Strategy Part I

    by H. Carpenter on Tue, Mar 14, 2017 @ 05:19 PM

    Pricing is a key component of your marketing mix. After all the resources your team has exhausted researching and...