Alan Nazarelli on Wed, Jul 07, 2021 @ 04:08 PM
In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...
H. Carpenter on Fri, Dec 18, 2020 @ 04:16 PM
With the recent shift to value-based pricing models and digital distribution,...
Bob Sandler on Tue, Nov 10, 2020 @ 08:20 PM
Alan Nazarelli on Sun, Jul 05, 2020 @ 09:17 PM
One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
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