In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...
The Buyer's Journey Part 2: When There Is No "Buy"
by Alan Nazarelli on Wed, Aug 19, 2015 @ 06:48 AM
In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how...
Retiring AIDA: A New Model for the Buyer's Social Journey, Part I
by Alan Nazarelli on Mon, Jul 20, 2015 @ 11:00 AM
Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.