Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.

    New technologies and Customer Anthropology

    by Alan Nazarelli on Tue, Nov 10, 2020 @ 08:30 PM

    In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how...

    The Wall Street Journal had an interesting article about a week ago titled, “Microsoft Hits Back as Google Muscles In,”...

    In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...

    A question I often get asked is about the value of technology domain or industry expertise when delivering market...

    "The consumer is changing us". So says Andrew House, head of Sony's Playstation division as the company unveils...

    Google has been a huge player in the market for many years and has made it clear they want a bigger slice of the pie. ...

    Customer Insights: The Phone Itch Cycle

    by Alan Nazarelli on Wed, Jul 08, 2020 @ 01:24 PM

    The Phone Itch Cycle

    Wall Street Loves Great Product Design!

    by Alan Nazarelli on Mon, Apr 27, 2020 @ 11:00 AM

    Let's talk about why designers need to design customer intelligent products. And why now?

    Customer Experience & Business Value

    by Alan Nazarelli on Wed, Jan 08, 2020 @ 09:00 AM

    In my previous post titled Wall Street Loves Great Product Design, I explored the link between product design and...

    Shopping Cart Voyeur

    by Alan Nazarelli on Sat, Mar 02, 2019 @ 10:22 AM

    I am a self-confessed shopping cart voyeur! I can’t help it - it’s the researcher/customer anthropologist in me.