Happy New Year and all the best for 2022! I wanted to kick-off this year with the topic of brand science and measuring...
Recent Posts
Rules for eliciting qualitative feedback from executive decision makers are different than traditional methods used by...
As a SF Bay Area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...
While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.
Recently I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton School...
I recently tried to migrate our company to salesforce.com. Here is a primer on HOW NOT TO SERVICE YOUR CUSTOMER.
In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...
In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how the...
Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky...
While enterprises have all this BIG data in exabytes and zettabytes of storage, what to do with it remains a quandary.
When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...
We constantly strive to provide leading edge market research services and methodologies and have recently launched a...
In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...
Brands are like Faberge eggs - precious and delicate.
Google's purchase of Nest signifies a major direction in where consumer technologies are headed.
The conversation around...
How can your company re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less push"?...
