I will be at the Sales 3.0 conference in Last Vegas next week (if by any chance you plan to also attend please contact me...
Recent Posts
In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative,...
One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
We live in a quantitative world. Quants rule Wall Street. With Big Data, AI and Machine Learning, corporate decisions are...
While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...
When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...
SILICON VALLEY RESEARCH GROUP NEWSLETTER-June 2016
Brands are like Faberge eggs - precious and delicate.
"I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment...
In my previous post titled Wall Street Loves Great Product Design, I explored the link between product design and...
The famous words of Edward Deming, the father of the Quality movement of the mid-eighties. Deming was referring to the...
In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...
In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how...
Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.
This “under the hood” glimpse is sadly missing from technology marketing today.
I am a self-confessed shopping cart voyeur! I can’t help it - it’s the researcher/customer anthropologist in me.
Let's talk about why designers need to design customer intelligent products. And why now?
Market research is often the step child of the marketing process. We frequently encounter companies where it is seldom...
You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...
