At Silicon Valley Research Group, we are a full-service market research firm, however, we’ve noticed an increase in...
Alan Nazarelli
Recent Posts
Why I'm Attending the Sales 3.0 Conference In Vegas
by Alan Nazarelli on Tue, Sep 10, 2019 @ 03:36 PM
I will be at the Sales 3.0 conference in Last Vegas next week (if by any chance you plan to also attend please contact me...
The Qualitative Edge Part 3: Innovating at the Edge of Customer Experience
by Alan Nazarelli on Thu, May 02, 2019 @ 11:02 AM
In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative,...
The Qualitative Edge 2: Beyond the Spreadsheet
by Alan Nazarelli on Wed, Feb 27, 2019 @ 12:17 PM
One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
The Qualitative Edge
by Alan Nazarelli on Thu, Nov 01, 2018 @ 09:17 AM
We live in a quantitative world. Quants rule Wall Street. With Big Data, AI and Machine Learning, corporate decisions are...
Unsegmented?
by Alan Nazarelli on Thu, Sep 27, 2018 @ 01:05 PM
While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...
Make Your Next Focus Group An "Unfocus Group"
by Alan Nazarelli on Fri, Aug 26, 2016 @ 10:53 AM
Using Market Research to Success Test Your Next Product Idea
by Alan Nazarelli on Mon, Aug 15, 2016 @ 09:00 AM
When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...
Latest Newsletter
by Alan Nazarelli on Tue, Jun 07, 2016 @ 01:00 PM
SILICON VALLEY RESEARCH GROUP NEWSLETTER-June 2016
Brands Are Like Faberge Eggs
by Alan Nazarelli on Tue, Apr 12, 2016 @ 10:00 AM
Brands are like Faberge eggs - precious and delicate.
Don’t Let Your Survey Taint Your Brand
by Alan Nazarelli on Tue, Mar 15, 2016 @ 09:00 AM
"I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment...
Customer Experience & Business Value
by Alan Nazarelli on Tue, Jan 26, 2016 @ 09:00 AM
In my previous post titled Wall Street Loves Great Product Design, I explored the link between product design and...
In God We Trust. All Others Bring Data.
by Alan Nazarelli on Wed, Oct 28, 2015 @ 09:00 AM
The famous words of Edward Deming, the father of the Quality movement of the mid-eighties. Deming was referring to the...
The Buyer's Journey 3: Feelings...Nothing More Than Feelings
by Alan Nazarelli on Thu, Sep 17, 2015 @ 09:56 PM
In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...
The Buyer's Journey Part 2: When There Is No "Buy"
by Alan Nazarelli on Wed, Aug 19, 2015 @ 06:48 AM
In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how...
Retiring AIDA: A New Model for the Buyer's Social Journey, Part I
by Alan Nazarelli on Mon, Jul 20, 2015 @ 11:00 AM
Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.
The Blue Moon Orange and Your Marketing Message
by Alan Nazarelli on Tue, Jun 23, 2015 @ 10:30 AM
This “under the hood” glimpse is sadly missing from technology marketing today.
Shopping Cart Voyeur
by Alan Nazarelli on Fri, Jun 05, 2015 @ 10:22 AM
I am a self-confessed shopping cart voyeur! I can’t help it - it’s the researcher/customer anthropologist in me.
Wall Street Loves Great Product Design!
by Alan Nazarelli on Mon, Apr 27, 2015 @ 11:00 AM
Let's talk about why designers need to design customer intelligent products. And why now?
Maximizing Market Research ROI - Why Companies Don't Invest in Research
by Alan Nazarelli on Fri, Apr 24, 2015 @ 09:15 AM
Market research is often the step child of the marketing process. We frequently encounter companies where it is seldom...