Alan Nazarelli

    Recent Posts

    Happy Thanksgiving!

    No doubt you and your team are in planning mode for the New Year. With so many uncertainties in the...

     

     

    Brand Singularity

    by Alan Nazarelli on Fri, Aug 05, 2022 @ 10:45 AM

    Lately, we have been having several conversations with our clients about their pricing. With inflation concerns being...

    Your Brand Health Check for 2022

    by Alan Nazarelli on Sun, Jan 09, 2022 @ 10:06 AM

    Happy New Year and all the best for 2022! I wanted to kick-off this year with the topic of brand science and measuring...

    Success with Executive Opinion Interviews

    by Alan Nazarelli on Thu, Nov 18, 2021 @ 04:21 PM

    Rules for eliciting qualitative feedback from executive decision makers are different than traditional methods used by...

    As a SF Bay Area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

    In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...

    Unsegmented?

    by Alan Nazarelli on Tue, Feb 02, 2021 @ 01:05 PM

    While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...

    As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

    Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.

    Recently I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton School...

    New technologies and Customer Anthropology

    by Alan Nazarelli on Tue, Nov 10, 2020 @ 08:30 PM

    I recently tried to migrate our company to salesforce.com. Here is a primer on HOW NOT TO SERVICE YOUR CUSTOMER.

    In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...

    In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how the...

    Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky...

    While enterprises have all this BIG data in exabytes and zettabytes of storage, what to do with it remains a quandary.