Alan Nazarelli

    Recent Posts

    I will be at the Sales 3.0 conference in Last Vegas next week (if by any chance you plan to also attend please contact me...

    In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative,...

     One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...

    The Qualitative Edge

    by Alan Nazarelli on Thu, Nov 01, 2018 @ 09:17 AM

    We live in a quantitative world. Quants rule Wall Street. With Big Data, AI and Machine Learning, corporate decisions are...

    Unsegmented?

    by Alan Nazarelli on Thu, Sep 27, 2018 @ 01:05 PM

    While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...

     

    When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...

    Latest Newsletter

    by Alan Nazarelli on Tue, Jun 07, 2016 @ 01:00 PM

    SILICON VALLEY RESEARCH GROUP NEWSLETTER-June 2016

    Brands Are Like Faberge Eggs

    by Alan Nazarelli on Tue, Apr 12, 2016 @ 10:00 AM

    Brands are like Faberge eggs - precious and delicate. 

    Don’t Let Your Survey Taint Your Brand

    by Alan Nazarelli on Tue, Mar 15, 2016 @ 09:00 AM

    "I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment...

    Customer Experience & Business Value

    by Alan Nazarelli on Tue, Jan 26, 2016 @ 09:00 AM

    In my previous post titled Wall Street Loves Great Product Design, I explored the link between product design and...

    In God We Trust. All Others Bring Data.

    by Alan Nazarelli on Wed, Oct 28, 2015 @ 09:00 AM

    The famous words of Edward Deming, the father of the Quality movement of the mid-eighties. Deming was referring to the...

    In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...

    In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how...

    Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.

    This “under the hood” glimpse is sadly missing from technology marketing today.

    Shopping Cart Voyeur

    by Alan Nazarelli on Fri, Jun 05, 2015 @ 10:22 AM

    I am a self-confessed shopping cart voyeur! I can’t help it - it’s the researcher/customer anthropologist in me.  

    Wall Street Loves Great Product Design!

    by Alan Nazarelli on Mon, Apr 27, 2015 @ 11:00 AM

    Let's talk about why designers need to design customer intelligent products. And why now?

    Market research is often the step child of the marketing process. We frequently encounter companies where it is seldom...

    The Inner Game of Market Research

    by Alan Nazarelli on Tue, Mar 31, 2015 @ 10:20 AM

    You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...