Alan Nazarelli

    Recent Posts

    In my recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...

    Unsegmented?

    by Alan Nazarelli on Tue, Feb 02, 2021 @ 01:05 PM

    While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...

    As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

    Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.

    Recently I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton...

    New technologies and Customer Anthropology

    by Alan Nazarelli on Tue, Nov 10, 2020 @ 08:30 PM

    I recently tried to migrate our company to salesforce.com. Here is a primer on HOW NOT TO SERVICE YOUR CUSTOMER.

    In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...

    In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how...

    Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky...

    While enterprises have all this BIG data in exabytes and zettabytes of storage, what to do with it remains a quandary.

    When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...

    We constantly strive to provide leading edge market research services and methodologies and have recently launched a...

    In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...

    Brands Are Like Faberge Eggs

    by Alan Nazarelli on Wed, Sep 09, 2020 @ 07:10 PM

    Brands are like Faberge eggs - precious and delicate. 

    My blog post on technology market research garnered discussion and a request to address similar issues surrounding B2B...

    Google's purchase of Nest signifies a major direction in where consumer technologies are headed.

    The conversation around...

    How can your company re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less...

    A question I often get asked is about the value of technology domain or industry expertise when delivering market...

    At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...