Lately, we have been having several conversations with our clients about their pricing. With inflation concerns being...
Alan Nazarelli
Recent Posts
Your Brand Health Check for 2022
by Alan Nazarelli on Sun, Jan 09, 2022 @ 10:06 AM
Happy New Year and all the best for 2022! I wanted to kick-off this year with the topic of brand science and measuring...
Success with Executive Opinion Interviews
by Alan Nazarelli on Thu, Nov 18, 2021 @ 04:21 PM
Rules for eliciting qualitative feedback from executive decision makers are different than traditional methods used by...
Applying Segmentation to Technology Companies
by Alan Nazarelli on Sun, Sep 26, 2021 @ 06:43 PM
As a SF Bay Area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
Beyond the Spreadsheet: The Qualitative Edge 2
by Alan Nazarelli on Wed, Jul 07, 2021 @ 04:08 PM
In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...
Unsegmented?
by Alan Nazarelli on Tue, Feb 02, 2021 @ 01:05 PM
While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...
B2B Technology Audience Segmentation- The Road to Segmentation Part 2
by Alan Nazarelli on Sun, Jan 10, 2021 @ 01:21 PM
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
Retiring AIDA: A New Model for the Buyer's Social Journey, Part I
by Alan Nazarelli on Wed, Dec 02, 2020 @ 06:52 PM
Marketers often need to update their models and paradigms to keep up with changing consumer preferences and media.
The Venture Captial Market and 6 Points of Risk
by Alan Nazarelli on Wed, Nov 11, 2020 @ 08:24 PM
Recently I slipped the gentle bonds of silicon valley research and attended the University Of Pennsylvania's Wharton School...
New technologies and Customer Anthropology
by Alan Nazarelli on Tue, Nov 10, 2020 @ 08:30 PM
How Not to Service Your Customer - Where salesforce.com is Broken!
by Alan Nazarelli on Tue, Nov 10, 2020 @ 06:24 PM
I recently tried to migrate our company to salesforce.com. Here is a primer on HOW NOT TO SERVICE YOUR CUSTOMER.
Bay Area Research: The Purple Cow Has Left the Building - Part 2
by Alan Nazarelli on Tue, Nov 10, 2020 @ 04:11 PM
In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...
The Buyer's Journey Part 2: When There Is No "Buy"
by Alan Nazarelli on Mon, Nov 09, 2020 @ 06:29 PM
In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how the...
How to Price your Product in a Competitive Market
by Alan Nazarelli on Wed, Oct 07, 2020 @ 06:53 PM
Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky...
Big Data vs. Big Insights: What to do with the Data.
by Alan Nazarelli on Tue, Oct 06, 2020 @ 09:15 PM
While enterprises have all this BIG data in exabytes and zettabytes of storage, what to do with it remains a quandary.
Bay Area Research Blog: The Purple Cow has left the building
by Alan Nazarelli on Tue, Oct 06, 2020 @ 06:54 PM
When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...
Introducing a Brand-Building Tool called MarketBuilder
by Alan Nazarelli on Thu, Sep 17, 2020 @ 07:29 PM
We constantly strive to provide leading edge market research services and methodologies and have recently launched a...
The Buyer's Journey 3: Feelings...Nothing More Than Feelings
by Alan Nazarelli on Wed, Sep 09, 2020 @ 07:25 PM
In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...
Brands Are Like Faberge Eggs
by Alan Nazarelli on Wed, Sep 09, 2020 @ 07:10 PM
Brands are like Faberge eggs - precious and delicate.
Google, Nest and the internet of "EVERYTHING"!
by Alan Nazarelli on Mon, Sep 07, 2020 @ 08:27 PM
Google's purchase of Nest signifies a major direction in where consumer technologies are headed.
The conversation around...