Alan Nazarelli

    Recent Posts

    At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...

    The consumerization of Big Data

    by Alan Nazarelli on Tue, Aug 04, 2020 @ 08:32 PM

    Yes, you heard that right. COBD. Now that IT has been consumerized, Big Data is next to be consumerized.

    "The consumer is changing us". So says Andrew House, head of Sony's Playstation division as the company unveils...

     

    Does Google value beat Microsoft Office?

    by Alan Nazarelli on Wed, Jul 08, 2020 @ 09:20 PM

    According to this Wall Street Journal article (see link below), Google is aggressively targeting Microsoft's enterprise...

    Customer Insights: The Phone Itch Cycle

    by Alan Nazarelli on Wed, Jul 08, 2020 @ 01:24 PM

    The Phone Itch Cycle

    Tendency to Quantify Qualitative Data

    by Alan Nazarelli on Sun, Jul 05, 2020 @ 09:17 PM

     One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...

    This “under the hood” glimpse is sadly missing from technology marketing today.

    As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

    Brand name research: what's in a name?

    by Alan Nazarelli on Mon, Jun 01, 2020 @ 07:23 PM

     

    Written by Paul Hague

    It happens to all of us. We are introduced to someone and think we have remembered their...

    As a policy, Silicon Valley Research Blog does not comment on political issues but we need to break this rule today. The...

    Wall Street Loves Great Product Design!

    by Alan Nazarelli on Mon, Apr 27, 2020 @ 11:00 AM

    Let's talk about why designers need to design customer intelligent products. And why now?

    Market research is often the step child of the marketing process. We frequently encounter companies where it is seldom...

    The Inner Game of Market Research

    by Alan Nazarelli on Tue, Mar 31, 2020 @ 10:20 AM

    You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...

    Market Research and Digital Campaign ROI

    by Alan Nazarelli on Tue, Mar 10, 2020 @ 01:20 PM

    Digital campaigns have come of age with innovative combinations of digital elements including social. One major...

    By now, if you are living in the social world, you have heard the overwhelming reaction to the Nationwide Mutual...

    Market segmentation is a powerful tool for identifying, acquiring and retaining customers in the most efficient and...

    Customer Experience & Business Value

    by Alan Nazarelli on Wed, Jan 08, 2020 @ 09:00 AM

    In my previous post titled Wall Street Loves Great Product Design, I explored the link between product design and...

    The Wall Street Journal reported this week that three out of four venture funded startups fail to return a single dime...