Silicon Valley Research Group Blog | Alan Nazarelli (2)

Alan Nazarelli

Alan Nazarelli is Founder & CEO of Silicon Valley Research Group. Based in San Jose, CA with offices in Seattle and New York, the company works with the world’s most innovative brands to provide timely and actionable market intelligence and strategic guidance to enable them to make well-informed decisions to positively impact revenues and profits and to achieve their growth targets.

Recent Posts

“In God We Trust, ALL OTHERS BRING DATA”

by Alan Nazarelli on Tue, Jan 23, 2024 @ 10:11 AM

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Enterprise AI Adoption Expectations for 2024

by Alan Nazarelli on Mon, Jan 08, 2024 @ 10:16 AM

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Innovation Research Framework for 2024

by Alan Nazarelli on Thu, Dec 07, 2023 @ 09:53 AM

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Maximizing Market Research ROI Pt.2-The HBU Principle

by Alan Nazarelli on Wed, Nov 29, 2023 @ 10:47 AM

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Maximizing Your Investments From Competitive Intelligence Research

by Alan Nazarelli on Mon, Nov 13, 2023 @ 03:18 PM

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Differentiate or Die Part 2: How powerful a role does your brand identity play in the purchase decision?

by Alan Nazarelli on Mon, Nov 06, 2023 @ 01:47 PM

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Best Practices for Data-Driven Executive Decision Making

by Alan Nazarelli on Wed, Nov 01, 2023 @ 12:18 PM

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There will be churn!

by Alan Nazarelli on Tue, May 30, 2023 @ 07:21 PM

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Aspirational Marketing Battle Card for 2023 CXO Customer Conversations

by Alan Nazarelli on Tue, Nov 15, 2022 @ 12:19 PM

Happy Thanksgiving!

No doubt you and your team are in planning mode for the New Year. With so many uncertainties in the...

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Aspirational Marketing Part 2: Aspirational Selling

by Alan Nazarelli on Tue, Sep 27, 2022 @ 02:02 PM

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FutureScape 2023-Early Research Insights from Technology Executive Opinion Interviews

by Alan Nazarelli on Mon, Sep 19, 2022 @ 03:57 PM

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Social Influence in Decision Making-One Powerful Question Every Market Researcher MUST Ask!

by Alan Nazarelli on Mon, Aug 22, 2022 @ 04:09 PM

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Brand Singularity

by Alan Nazarelli on Fri, Aug 05, 2022 @ 10:45 AM

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Your Pricing Strategy and the Inflation Factor

by Alan Nazarelli on Tue, Jul 12, 2022 @ 09:36 PM

Lately, we have been having several conversations with our clients about their pricing. With inflation concerns being...

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Your Brand Health Check for 2022

by Alan Nazarelli on Sun, Jan 09, 2022 @ 10:06 AM

Happy New Year and all the best for 2022! I wanted to kick-off this year with the topic of brand science and measuring...

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Success with Executive Opinion Interviews

by Alan Nazarelli on Thu, Nov 18, 2021 @ 04:21 PM

Rules for eliciting qualitative feedback from executive decision makers are different than traditional methods used by...

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Applying Segmentation to Technology Companies

by Alan Nazarelli on Sun, Sep 26, 2021 @ 06:43 PM

As a SF Bay Area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

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Beyond the Spreadsheet: The Qualitative Edge 2

by Alan Nazarelli on Wed, Jul 07, 2021 @ 04:08 PM

In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...

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Unsegmented?

by Alan Nazarelli on Tue, Feb 02, 2021 @ 01:05 PM

While our firm, Silicon Valley Research Group, bills itself as a custom market research firm, the things we do for our...

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B2B Technology Audience Segmentation- The Road to Segmentation Part 2

by Alan Nazarelli on Sun, Jan 10, 2021 @ 01:21 PM

As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

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