Lately, we have been having several conversations with our clients about their pricing. With inflation concerns being top-of-mind for everyone today and in ways not seen in the last 40 years, it's time for all companies to revisit their current pricing strategies. Physical goods, both durable and perishable face real cost increases in their supply chain. These factors may not directly affect you if you are, say, a B2B SaaS player as a lot of our clients are. But sooner or later, rising costs will affect us all. At Silicon Valley Research Group, we believe revisiting pricing/packaging strategies is an imperative. And the time is now, to allow time for implementation for the new year. We are also seeing technology buyers reeling in spending trending in our recent qualitative research interviews with CIOs and this recent article in Barron’s confirms our findings- https://www.barrons.com/articles/tech-stocks-earnings-season-51657294025
To this end, we are offering up a complimentary pricing strategy consultation to our existing clients and prospects during the month of July. The scheduler is included below and is open to product management, marketing management and financial personnel, and will be conducted by me or one of our Senior Analysts. Before you book a session, please consider the following scenarios that may affect your business negatively in the coming months.
The calendar below has 20 open slots for pricing consultations on a first come first-serve basis. We are booking 30-minute sessions but will leave time open for longer discussions if required. You may also add other members on your team to the conversation. And lastly, if your time zone does not accommodate the open slots, please email us at email@example.com.
Alan Nazarelli is President & CEO of Silicon Valley Research Group.
Topics: Market Research Best Practice