I would like to take this opportunity to wish all of you a happy and prosperous 2021. As I was sitting at my desk earlier...

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    The Venture Market and Six Points of Risk

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    On Friday, I shared with you the first part of a message from noted business success guru Jay Abraham. As promised, I...

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    Technology marketers are harnessing predictive tools to drive market success. Such tools have been widely used in...

    7 Ways to Customize Your Segmentation Strategy

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    When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers?...

    Social Media Data Analysis, 5 Steps to Success

    by Wes Fu on Tue, Sep 08, 2020 @ 08:41 PM

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    A question I often get asked is about the value of technology domain or industry expertise when delivering market research...

    Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...

    With anonymity a major feature of online survey takers, market researchers face an endless quagmire of problems related to...

    At this time of year, in addition to sending good wishes and glad tidings to friends, family and associates alike, we often...

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    We're pleased to bring you the second in our Two Minute Market Research Manager video series, "Tablet vs. PC", a research...

    The Voice of the Customer can be a key differentiator in today’s hyper-competitive economy. Successful organizations...