Alan Nazareli

    Recent Posts

    As a follow-up to my eBook the Qualitative Edge that we published this Summer as part of our FireHose™ ePub series, here...

    I would like to take this opportunity to wish all of you a happy and prosperous 2021. As I was sitting at my desk...

    As a silver sponsor of the Silicon Valley chapter of the Association for Corporate Growth (ACG), we at Silicon Valley...

    As a market research technology company principally engaged in serving the needs of the technology community, we are...

    A critical component of every successful venture is an understanding of customers and what they want from your product....

    An important application of market research is testing market messages for B2B and B2C products. How should messages be...

    Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...

    One of the gents who works for me here at Silicon Valley Research Group just celebrated his baby daughter’s first...

    The "More Pull" Marketing Strategy

    by Alan Nazareli on Sat, Aug 01, 2020 @ 09:30 PM

    One disconnect is that customers are expecting and even demanding that the purchasing process become "more pull, less...

    Big Data & Small Data

    by Alan Nazareli on Sat, Aug 01, 2020 @ 07:21 PM

    In his recent book, “Competing Against Luck”, Harvard professor Clayton Christensen discusses some of the limitations of...

    Series of Wine&Tell events have been scheduled for the month of December to disseminate data from our recent data reports to...

    At this time of year, in addition to sending good wishes and glad tidings to friends, family and associates alike, we...

    Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a...