In his recent book, “Competing Against Luck”, Harvard professor Clayton Christensen discusses some of the limitations of...
Bay Area Research: The Purple Cow has left the building part 2
by Alan Nazarelli on Wed, Jul 09, 2014 @ 04:11 PM
In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...
Bay Area Research Blog: The Purple Cow has left the building
by Alan Nazarelli on Tue, Jun 03, 2014 @ 07:32 AM
When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...