Brands Are Like Faberge Eggs

    by Alan Nazarelli on Tue, Apr 12, 2016 @ 10:00 AM

    Brands are like Faberge eggs - precious and delicate. 

    Brand name research: what's in a name?

    by Alan Nazarelli on Sun, Jun 09, 2013 @ 02:43 PM

     

    Written by Paul Hague

    It happens to all of us. We are introduced to someone and think we have remembered their...