Most teams talk about AI GTM differentiation but train their models on identical data: public firmographics, generic...
Why You Can't Ignore Psychometrics in the Age of AI
by Alan Nazareli on Mon, Aug 18, 2025 @ 12:56 PM
This week's post focuses on an area that we find is increasingly overlooked or ignored these days with the advent of AI:...
The Importance of Understanding Key Enterprise Technology Adoption Drivers
by Alan Nazarelli on Sun, May 18, 2025 @ 12:06 PM
Unlock the potential of your B2B tech products with strategic insights into enterprise technology adoption.
Beyond the Spreadsheet: The Qualitative Edge 2
by Alan Nazarelli on Wed, Jul 07, 2021 @ 04:08 PM
In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...