Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...
The Road to Segmentation part 2-B2B Technology Audience Segmentation
by Alan Nazarelli on Fri, Oct 24, 2014 @ 06:14 PM
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
The Road to Segmentation is Paved with Good Intentions
by Alan Nazarelli on Tue, Oct 07, 2014 @ 03:00 PM
Market segmentation is a powerful tool for identifying, acquiring and retaining customers in the most efficient and...
7 Ways to Customize Your Segmentation Strategy
by Wes Fu on Sun, Jun 09, 2013 @ 02:37 PM
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers?...
7 Ways to Customize Your Segmentation Strategy
by Wes Fu on Mon, Jun 25, 2012 @ 03:06 PM
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your... |