As a SF Bay Area market research firm and with the bulk of our clients being technology companies, we wanted to address...

    In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...

    As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

    7 Ways to Customize Your Segmentation Strategy

    by Wes Fu on Thu, Oct 01, 2020 @ 08:35 PM

    When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your...

    As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...

    7 Ways to Customize Your Segmentation Strategy

    by Wes Fu on Fri, Apr 10, 2020 @ 02:20 PM

    When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers?...

    Market segmentation is a powerful tool for identifying, acquiring and retaining customers in the most efficient and...

    5 Tips for Market Segmentation Research

    by H. Carpenter on Thu, May 16, 2019 @ 03:30 PM

    Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...