Posted by Marc Pitcher ● Thu, Aug 01, 2019 @ 09:17 PM

Two Minute Market Research Manager "Tablet vs. PC" Study

Marc Pitcher, Silicon Valley Research GroupWe're pleased to bring you the second in our Two Minute Market Research Manager video series, "Tablet vs. PC", a research project summary. 

To explore and understand the increasing usage of tablets by the youth segment, Silicon Valley Research Group’s Customer Anthropology Lab executed a qualitative, observational time-and-motion style study.  

The topics that were covered during the interviews included:

• Exploring why certain tablet(s) were chosen over other options

• Observing common tablet behaviors

• Discussing whether or not tablet behaviors were replacing PC behaviors

• Evaluating tablet purchase prospects

• and the importance of differing tablet features when comparing and selecting tablets

Check out the video for a more detailed summary of the report, then visit us here to find out how you can reserve your copy. 

Heres the link to the Video: Two Minute Market Research Manager: Tablet vs. PC

Topics: Customer Insights, Voice of the Customer, Marketing Strategy