I recently tried to migrate our company to salesforce.com. Here is a primer on HOW NOT TO SERVICE YOUR CUSTOMER.
Alan Nazarelli
Recent Posts
In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...
In our last blog post, we introduced a new model for marketers to navigate the buyer’s journey. Briefly, we talked how the...
Keep your soap and washcloth within arms reach; figuring out the pricing strategy for your new product can be a sticky...
While enterprises have all this BIG data in exabytes and zettabytes of storage, what to do with it remains a quandary.
When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...
We constantly strive to provide leading edge market research services and methodologies and have recently launched a...
In a great act of "reverse delegation", our marketing intern assigned me the task this summer of re-thinking the buyer's...
Brands are like Faberge eggs - precious and delicate.
Google's purchase of Nest signifies a major direction in where consumer technologies are headed.
The conversation around...
How can your company re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less push"?...
A question I often get asked is about the value of technology domain or industry expertise when delivering market research...
At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...
Yes, you heard that right. COBD. Now that IT has been consumerized, Big Data is next to be consumerized.
"The consumer is changing us". So says Andrew House, head of Sony's Playstation division as the company unveils...
According to this Wall Street Journal article (see link below), Google is aggressively targeting Microsoft's enterprise...
The Phone Itch Cycle
One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
This “under the hood” glimpse is sadly missing from technology marketing today.
