A question I often get asked is about the value of technology domain or industry expertise when delivering market research...
Recent Posts
At Silicon Valley Research Group (SVRG), we spend a lot of time applying our market research techniques to new products,...
Yes, you heard that right. COBD. Now that IT has been consumerized, Big Data is next to be consumerized.
"The consumer is changing us". So says Andrew House, head of Sony's Playstation division as the company unveils...
According to this Wall Street Journal article (see link below), Google is aggressively targeting Microsoft's enterprise...
The Phone Itch Cycle
One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
This “under the hood” glimpse is sadly missing from technology marketing today.
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
| Written by Paul Hague |
It happens to all of us. We are introduced to someone and think we have remembered their name... |
As a policy, Silicon Valley Research Blog does not comment on political issues but we need to break this rule today. The...
Let's talk about why designers need to design customer intelligent products. And why now?
Market research is often the step child of the marketing process. We frequently encounter companies where it is seldom given...
You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...
Digital campaigns have come of age with innovative combinations of digital elements including social. One major difference...
By now, if you are living in the social world, you have heard the overwhelming reaction to the Nationwide Mutual Insurance...
Market segmentation is a powerful tool for identifying, acquiring and retaining customers in the most efficient and...
In my previous post titled Wall Street Loves Great Product Design, I explored the link between product design and financial...
