Alan Nazarelli

    Recent Posts

    The Wall Street Journal reported this week that three out of four venture funded startups fail to return a single dime...

    The Qualitative Edge

    by Alan Nazarelli on Fri, Nov 01, 2019 @ 08:22 PM

    We live in a quantitative world. Quants rule Wall Street. With Big Data, AI and Machine Learning, corporate decisions are...

    Market research is an ever-changing industry. However, it seems some aspects of marketing research stand the test of...

    As a policy, Silicon Valley Research Blog does not comment on political issues but we need to break this rule today. The...

    In God We Trust. All Others Bring Data.

    by Alan Nazarelli on Sat, Jun 01, 2019 @ 09:00 AM

    The famous words of Edward Deming, the father of the Quality movement of the mid-eighties. Deming was referring to the...

    When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...

    In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative,...

    Don’t Let Your Survey Taint Your Brand

    by Alan Nazarelli on Fri, Mar 15, 2019 @ 09:00 AM

    "I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment...

    Creating the Optimal Sales Message

    by Alan Nazarelli on Sun, Mar 10, 2019 @ 02:19 PM

    I recently surveyed the most current thinking of the age-old  question: “how do you create an effective sales message."...

    Shopping Cart Voyeur

    by Alan Nazarelli on Sat, Mar 02, 2019 @ 10:22 AM

    I am a self-confessed shopping cart voyeur! I can’t help it - it’s the researcher/customer anthropologist in me.