How can your company re-align their marketing strategy to the a new customer-driven sales paradigm; “more pull, less push"? Our research data indicates a current disparity between a supplier’s sales approach and their customer’s expectations.Why do customers desire “ more pull, less push” and how is this achieved? The basic concept is that the customer is interested in “buying” and not being "sold". This can be addressed with the following strategic realignments: Self-assisted information systems that map to the direct needs of buyers, providing the right information at the optimal time in the buying cycle. In-depth explorations of customer buying processes can help identify that timing and enable a successful alignment.
This is the most critical stratagem that can result in an substantial payback in increased sales velocity. Silicon Valley Research Group has completed extensive in-depth research into the customer buying-cycle mapping process. The results will enable more accurate mapping of information assets into the buying cycle, and allow greater timing optimization and the identification of the most productive vehicles for information delivery.
These are the strategic sales and marketing realignments that a successful business must incorporate into their organizations planning. Market research companies that have experience in re-engineering corporate sales processes, and can provide a insightful roadmap to your organizational realignment.
Topics: Marketing Strategy