"The consumer is changing us". So says Andrew House, head of Sony's Playstation division as the company unveils PlayStation 4. He adds" The living room is no longer the center of the PlayStation ecosystem, the gamer is". At our market research practice at Silicon Valley Research Group, the customer is always at the epicenter of our Universe. What drives and compels the customer is what we strive to uncover and engineer into the heart of every client initiative, down to the most minute customer facing technology deployment. What then are the tenets of a consumer-centric approach? Our white paper titled "Becoming A Customer Intelligent Enterprise" sums it up nicely. Here are three core disciplines to inculcate into your company culture.
Alan Nazarelli is President & CEO of Silicon Valley Research Group, a global market research and strategy development firm.
Topics: Customer Anthroplogy