This week's topic addresses how companies who commission competitive intelligence studies can maximize their ROI from their investments. In-depth Competitive Intelligence has been one of the top three more frequently requested items in our services portfolio this year (the other two being Price Optimization and Market Segmentation Maps). It is difficult, expensive and time-consuming to obtain, and therefore getting the most out of their investments becomes important.
How can companies maximize their investment in this type of research? Here are some of the best practices we have learned from working with our clients:
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Alan Nazarelli is Founder & CEO of Silicon Valley Research Group. Based in San Jose, CA with offices in Seattle and New York, the company works with the world’s most innovative brands to provide timely and actionable market intelligence and strategic guidance to enable them to make well-informed decisions to positively impact revenues and profits and to achieve their growth targets. Connect with Al on Linked in
Topics: Market Research Best Practice