Bob Sandler

    Recent Posts

    PLATFORM ADOPTION: HOW DECISIONS ARE MADE

    by Bob Sandler on Tue, Nov 12, 2013 @ 02:26 PM

     
    When you are selling a technology product, you are selling a platform. Or at least, the customer views it as a...

     

    New C-level group formed in Silicon Valley for Thought Leadership Program

    Silicon Valley Research Group is creating a...

    Big-Data, Big Problem?

    by Bob Sandler on Thu, Jan 17, 2013 @ 09:24 AM

    Following up to the blog post on Big Data versus Big Insights (which BTW garnered the highest readership of any of the...
    We spent a good part of 2012 enhancing our Customer Anthropology Lab with several new features dedicated to creating...