Happy New Year and all the best for 2022! I wanted to kick-off this year with the topic of brand science and measuring...
Success with Executive Opinion Interviews
by Alan Nazarelli on Thu, Nov 18, 2021 @ 04:21 PM
Rules for eliciting qualitative feedback from executive decision makers are different than traditional methods used by...
Postcard from the Qualitative Edge: 3 Customer Experience Essentials for Business Apps
by Alan Nazareli on Wed, Oct 27, 2021 @ 04:42 PM
As a follow-up to my eBook the Qualitative Edge that we published this Summer as part of our FireHose™ ePub series, here are...
Beyond the Spreadsheet: The Qualitative Edge 2
by Alan Nazarelli on Wed, Jul 07, 2021 @ 04:08 PM
In the recently published eBook, "The Qualitative Edge", we explored the role of qualitative market research data in an...
B2B Technology Audience Segmentation- The Road to Segmentation Part 2
by Alan Nazarelli on Sun, Jan 10, 2021 @ 01:21 PM
As a Bay area market research firm and with the bulk of our clients being technology companies, we wanted to address how...
Bay Area Research: The Purple Cow Has Left the Building - Part 2
by Alan Nazarelli on Tue, Nov 10, 2020 @ 04:11 PM
In this installment, let's focus on implementation. To recap from part 1, when Seth Godin first published his book, the...
5 Steps to Success with Social Media Data Analysis
by Wes Fu on Thu, Oct 08, 2020 @ 01:28 PM
Due to the rise of social media, communication and interaction has changed between people. Instead of untraceable direct...
Bay Area Research Blog: The Purple Cow has left the building
by Alan Nazarelli on Tue, Oct 06, 2020 @ 06:54 PM
When Seth Godin first published his seminal book, neither Facebook nor Twitter was around. The idea then was to create...
7 Step Message Effectiveness Testing Framework: Part I
by Alan Nazareli on Mon, Aug 17, 2020 @ 02:45 PM
An important application of market research is testing market messages for B2B and B2C products. How should messages be...
Social Media Brand Tracking
by Wes Fu on Tue, Aug 04, 2020 @ 01:26 PM
Due to the phenomenal growth of social media and social networking, gone are the days where internet was mostly based on...
Make Your Next Focus Group An "Unfocus Group"
by Alan Nazarelli on Tue, Jul 14, 2020 @ 07:07 PM
Tendency to Quantify Qualitative Data
by Alan Nazarelli on Sun, Jul 05, 2020 @ 09:17 PM
One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
MARKET RESEARCH, THE CLOUD & NEW SOFTWARE DISTRIBUTION MODELS
by Bob Sandler on Wed, Jun 03, 2020 @ 01:13 PM
7 Ways to Customize Your Segmentation Strategy
by Wes Fu on Fri, Apr 10, 2020 @ 02:20 PM
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers? Is...
The Inner Game of Market Research
by Alan Nazarelli on Tue, Mar 31, 2020 @ 10:20 AM
You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...
The Road to Segmentation is Paved with Good Intentions
by Alan Nazarelli on Wed, Mar 04, 2020 @ 01:22 PM
Market segmentation is a powerful tool for identifying, acquiring and retaining customers in the most efficient and...
5 Reasons Your Research Company Needs Domain Expertise
by Wes Fu on Tue, Feb 11, 2020 @ 06:38 PM
A question I am often asked is: What is the value of technology domain or industry expertise when delivering market...
5 Tips for Market Segmentation Research
by H. Carpenter on Thu, May 16, 2019 @ 03:30 PM
Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...
Using Market Research to Success Test Your Next Product Idea
by Alan Nazarelli on Fri, May 10, 2019 @ 09:00 AM
When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...
The Qualitative Edge Part 3: Innovating at the Edge of Customer Experience
by Alan Nazarelli on Thu, May 02, 2019 @ 11:02 AM
In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative, in-depth...