One concerning trend we have found with market research vendors and end-clients recently is the tendency to “quantify”...
When looking to build an optimal market segmentation strategy, many questions arise, such as … Who are your customers? Is...
You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner...
Market segmentation is a powerful tool for identifying, acquiring and retaining customers in the most efficient and...
A question I am often asked is: What is the value of technology domain or industry expertise when delivering market...
Market segmentation is a powerful tool for identifying, acquiring, and retaining customers in the most efficient and...
When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...
In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative, in-depth...
"I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment made...
“The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces....
Quicker, deeper, cheaper; our clients all agree that our new qualitative market research methodology of Asynchronous Online...
