When done right, market research is an invaluable tool for success-testing concepts. Both qualitative and quantitative...
The Qualitative Edge Part 3: Innovating at the Edge of Customer Experience
by Alan Nazarelli on Thu, May 02, 2019 @ 11:02 AM
In part 3 we explore mining innovation from customer feedback. This post underscores the importance of qualitative, in-depth...
Don’t Let Your Survey Taint Your Brand
by Alan Nazarelli on Fri, Mar 15, 2019 @ 09:00 AM
"I felt fine about your customer service, till you sent me that survey about your customer service." Open ended comment made...
Connecting Social Data to Primary Market Research
by Elaina Mattingly on Sat, Mar 02, 2019 @ 10:42 AM
“The world is being re-shaped by the convergence of social, mobile, cloud, big data, community and other powerful forces....
Quicker, Deeper, Cheaper: Asynchronous Online Focus Groups
by Shawn Fisher on Mon, Feb 05, 2018 @ 09:32 PM
Quicker, deeper, cheaper; our clients all agree that our new qualitative market research methodology of Asynchronous Online...