You’ve heard of the inner game of tennis, the inner game of golf-why not the inner game of research? In sports, the inner game is about flow and mind/body cohesion. When players stop focusing on the mechanics and do what is natural and instinctive for them, their game improves significantly.
Is there an inner game to what is seemingly a very left brained, data driven field like market research? And can we improve our game by focusing on the inner game. Let’s find out.
The starting point would have to be defining the perfect game. What is a good game in market research? What does playing a winning game look like? Here are some ideas:
So what can researchers do to ensure that the market research data they generate maximizes return for the clients and stakeholders? What is the “inner game” that the researcher, either internal to the organization or an external supplier, need to play in order to win?
A while back, I wrote a white paper titled “The Customer Intelligent Enterprise”: in which I identify some of the barriers to research data informing enterprise strategy. The link at the end of this post will give you access to the white paper if you don’t have it yet. Here are some additional “inner game” principles for researchers:
Alan Nazarelli is President & CEO of Silicon Valley Research Group, a global market research and strategy development firm focused on the needs of technology companies.
Topics: Market Research Best Practice