Digital campaigns have come of age with innovative combinations of digital elements including social. One major difference between the Mad Men world of traditional campaigns and today's digital marketing campaigns is the overwhelming ability to track and measure every aspect of the campaign. Superior analytical tools have put pressure on agencies to be more accountable than ever for campaign ROI. Quantitative measurement has not been a natural part of the DNA of creative agencies. However the agencies that thrive today incorporate the best of creative elements with a strong focus on quantifying results and demonstrating ROI. They embrace measurement without sacrificing the creativity that is at the heart of their value to clients.